New Edition of StoryCentric Features AOL's Head of Video Programming, Amber J. Lawson

[itvt] is pleased to present the latest edition of StoryCentric, our new video column from Brian Seth Hurst, CEO of The Opportunity Management Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentric focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with stories and narratives--in television and beyond.

This edition of the column sees Hurst discussing emerging trends in multiplatform, participatory content with Amber J. Lawson, head of video programming at AOL. Among other things, Lawson talks about the kinds of video programming that AOL is currently most interested in, how participatory content is improving in quality, and how it is proving effective at engaging consumers.

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