Interactive TV News Round-Up (IV): IntoNow, Music Choice, NBC, Netflix

--IntoNow Users Have Tagged 1 Million TV Shows/Movies in Month Since Launch
--Music Choice Appoints Director of Web and Mobile Application Development
--NBC's "Today" Offers Social Media-Driven Online Companion Show to Promote Re-Launch
--Netflix Updates its iPad App

Because the [itvt] editorial team has been busy this week working on the TV of Tomorrow Show 2011, we are covering recent news in round-up/summary form. Once again, we anticipate that it will take us a few days to catch up with all the news we plan to cover: so if your company has sent us a press release or briefed us on an announcement, and you don't see your news covered in this issue, please bear with us.

  • IntoNow--a Silicon Valley-based social-TV/programming-discovery company which bills itself as having been founded by veterans of Google, Microsoft, IDEO, MTV Networks and Stanford University's artificial intelligence program, and which recently emerged from stealth mode (see the article published on, January 31st) with two new products: SoundPrint, a patented technology platform that the company claims can automatically identify live TV content and any previously aired content from the past five years (as well as on-demand programming); and IntoNow, a free iOS (i.e. iPhone, iPad and iPod touch) companion application that it says leverages SoundPrint to help viewers connect and engage with their friends around TV shows--claims to have passed the 1-million-shows/movies-tagged milestone in the month since its formal launch. TechCrunch has a breakdown of some data recently released by the company.
  • Multiplatform music programmer, Music Choice, has appointed Jason Guarracino to the newly created position of director of Web and mobile application development. He will be responsible for the strategic direction of mobile and Web components for all Music Choice properties including its interactive TV show, "SWRV," its VOD service and its linear music channels. "Guarracino most recently served as director of ecommerce and mobile technology at Empathy Lab where he was responsible for leading the development of multiple ecommerce Web sites including Walgreens Health Services, Lexmark and Verizon Shop," Music Choice states in its press materials. "He also led the design and development of multiple mobile and social media efforts for such clients as Uni-ball, 21st Century Insurance and Sony Home Entertainment. Additionally, he worked at various interactive marketing agencies including Rosetta and Harte-Hanks. Additionally he was the CRM technical evangelist at Microsoft where he worked with various CRM vendors such as Onyx, Pivotal and Saleslogix in adopting Microsoft technology. Guarracino is an Eagle Scout who also served in the US Navy in the US Naval Nuclear Power Program. He currently resides in Philadelphia and is an avid fan of the band Tool."   
  • NBC's "Today" show offered a one-off, social media-driven online companion show, Tuesday morning, to promote the re-launch of the Web site. "In an unprecedented event, 'Today' will simultaneously broadcast two separate and distinct shows--one online and one on broadcast television," NBC states in its press materials. "Kathie Lee Gifford and Hoda Kotb will host a one-time-only, live Web show that will air exclusively on, while Matt Lauer and Meredith Vieira host the traditional TV broadcast...The ' Show' will include Web-only stories created specifically for the online audience. Viewers will get a unique peek into life behind the lens and gain access to the 'Today' family, experts and celebrity guests. The ' Show' will feature live interviews with special guests. Throughout the television broadcast, Matt Lauer and Meredith Vieira will encourage viewers to watch the live online show, ask questions of the special guest line-up and explore the new Web site. Viewers can watch the live stream at They can join in the fun by posting questions and feedback on our Facebook wall...and by using the hashtag #TODAY on Twitter."
  • Netflix has updated its iPad app with a simplified interface that offers four main functions: Home, Genres, Search and Instant Queue. Hacking Netflix has more.
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