Interactive TV News Round-Up (VI): Telescope, Time Warner Cable,

--Mobile Interactive TV Company, Telescope, Announces Financial Results, Management Changes
--New Time Warner Cable iPad App Lets Subscribers Access Live TV Launches Check-In-Enabled Sports Sections

Because the [itvt] editorial team has been busy this week working on the TV of Tomorrow Show 2011, we are covering recent news in round-up/summary form. Once again, we anticipate that it will take us a few days to catch up with all the news we plan to cover: so if your company has sent us a press release or briefed us on an announcement, and you don't see your news covered in this issue, please bear with us.

  • Mobile interactive TV/marketing company, Telescope (note: the company launched mobile voting for "American Idol" back in 2002), has announced financial results for 2010, as well as some changes to its management team. "Over the past two years, net profits have more than doubled and further strong growth is projected for 2011, with a targeted increase in revenues of 55%," the company states in its press materials. "The company also stated its intention to increase investment in technology development, upping its 2011 budget to $1.1 million, all generated out of strong cash flow. To support its aggressive expansion plans, Telescope has recruited John Allen as its new vice president of sales. Allen, a former Interactive Corp and Citysearch executive with 15 years' experience in digital sales and marketing, joins from mobile video specialist, Mogreet. Additionally, Telescope has promoted experienced wireless executive Theresa Huston to the new role of chief operating officer, widening her remit to include all aspects of finance and operations. Huston was previously with AT&T Wireless and Mobliss, before joining Telescope in 2005. Both roles will report into chief executive officer, Jason George."
  • Time Warner Cable has announced the launch of its TWCable TV app for the iPad, which allows customers to stream live TV to the Apple device at no additional charge. "This free feature gives Standard (Expanded Basic) and higher video customers with Roadrunner or Earthlink Cable Internet service the ability to watch many of our most popular national channels to which they already subscribe, in HD on their iPads anywhere within their own home," Time Warner Cable states in its press materials. "Customers can navigate on their iPads with the aid of a mini-guide within their wireless home network. Additional services, including remote control functionality, video-on-demand viewing capability and the ability to program their DVR, will be added on a continuing basis." Said Time Warner Cable president and COO, Rob Marcus: "We are tremendously excited about this app, which is the first of many that will allow our customers to harness the power of their tablet-type devices. No other cable company has done this, and we are thrilled to be the first. Helping our customers see the content they're paying for on multiple devices makes their Time Warner Cable subscription even more valuable, and they can expect much more from us in this space very soon. To use this feature, customers simply download the app from the iTunes App Store, launch it, log in and scroll through the channel line-up to select preferred programming." More information on the app's 30-channel line-up is available here. Meanwhile, according to Mediaweek's Anthony Crupi, a number of cable networks and network groups are not happy about the new app and have issued "a flock of heated missives to the nation's number-two cable operator, calling for an immediate halt to the new service."
  • has launched two new sports sections--the Daily Sports Watchlist and a special NCAA Tournament section--both of which offer TV check-in functionality, allowing viewers to update their social status with the games they are watching. "Since we launched check-in last fall, 'Sunday Night Football' and 'Monday Night Football' have been among our most-checked-into weekly TV events," EVP and general manager, Christy Tanner, said in a prepared statement. "We want to make it easier than ever for fans to find when and where their favorite teams are playing and to root for their teams by sharing with their friends what they're watching." According to, its TV check-in functionality has generated over 2 million check-ins to date, with Super Bowl XLV being the most checked-in show so far. "To check in to a sporting event at, fans simply click an 'I'll Watch' button throughout the site, wherever tune-in information about televised games appears, including the main TV listings grid, Sports Guide, pages dedicated to individual teams and on the new Daily Sports Watchlist," states in its press materials.
North America