Interactive TV News Round-Up (II): BBC iPlayer, Clikthrough, Coincident TV

--BBC Releases iPlayer Stats for February
--Clikthrough in Interactive Video Commerce Deal with Ann Taylor LOFT
--Coincident TV Powers Interactive Video Feature for Travelocity's

Because the [itvt] editorial team has been busy this week working on the TV of Tomorrow Show 2011, we are covering recent news in round-up/summary form. Once again, we anticipate that it will take us a few days to catch up with all the news we plan to cover: so if your company has sent us a press release or briefed us on an announcement, and you don't see your news covered in this issue, please bear with us.

  • The BBC has released February statistics on the performance of its BBC iPlayer service. "February was another very strong month for average daily requests," Nick Reynolds writes on the BBC Internet blog. "A new record of 4.5 million online requests per day was set, 5.3 million including BBC iPlayer requests on Virgin Media; however purely because the month had 28 days compared with January's 31 days, the monthly total was correspondingly lower...The new BBC iPlayer apps helped Apple's iPad total requests increase +22% month on month, now delivering 2 million requests for TV programs per month, up from 1.6 million in January, on that device alone. Since launch on Feb 10th, the Android and iPad apps have been downloaded a combined total of over 460k times."
  • Interactive video specialist, Clikthrough, contacted [itvt] last week to let us know about a new deployment of its interactive vcommerce technology with Ann Taylor LOFT: "You now have the opportunity to shop latest fashion trends on and the LOFT Facebook Page," CEO Abe McCallum wrote in an email. "Featuring stylists from Lucky Magazine, Self, and Glamour, fans are invited to learn about the new trends for spring and have the opportunity to shop directly from the video. With this release, Clikthrough has released a new version of the Clikthrough Player and has built out the product carousel in Java Script. What does this mean? Simply put, it's lighter, faster, and more flexible." Clikthrough's work for Ann Taylor LOFT can be seen here.
  • Coincident TV--a San Francisco-based start-up which offers a solution, called the CTV Experience Builder Suite, that it bills as enabling broadcasters and programmers to "create, deliver, and measure platform-neutral, immersive, interactive video experiences across digital devices" (note: for more on the company, which last year was nominated for an Interactive Media Emmy for its "Glee Superfan Experience," an interactive video player it created for the Fox primetime show, "Glee," and which has also created interactive video experiences for MTV, among others, see the interview with its VP of content, Matt Apfel, that was published on, July 20th)--contacted [itvt] last week to let us know that it is powering an "interactive travel planning video experience" for Travelocity-owned social travel site, "This experience is a 50-city, 250-video interactive travel guide that allows users to engage with video hosted by YouTube on IgoUgo, while connecting to Facebook and Twitter, bringing the interactive video experience directly into the user's news feed," a Coincident representative stated in an email. "During Beta testing earlier this year, IgoUgo found that video increased engagement three times versus the average user of the site and users who watched video viewed three per session on average, often in conjunction with IgoUgo's Things to Do." IgoUgo's press release announcing its new Coincident-powered interactive video feature, is available here.
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