Interactive TV News Roundup

-- Canoe Automates ITV Ad Sales
-- NDS, TRA Tout Ad Accountability
-- Interactive Reality Show Hits Italy
-- Samsung Builds “Smart Living Room” Site
-- Amanita Debuts Interactive Music Video

  • Canoe Ventures and its MSO partners are beginning to automate their ad-sales operations for interactive ads, using software from Invision Inc. The firm said Canoe is using its DealMaker Ad Sales System, which does everything from creating ad-sales proposals to allocating spots to brands according to client specifications. More
  • NDS is teaming up with media measurement firm TRA Inc. to pitch advertisers “advertising accountability” solutions that will rely in part on set-top box data. While NDS supplies audience measurement tools, TRA has a suite of products that match “second-by-second” TV tuning data with actual purchasing behavior. More
  • Italian TV viewers will soon get to participate in “uMan,” the interactive reality series from Dori Media Group that features a lab of 21 contestants whose actions are controlled by viewers. Endemol Italia purchased the game show from Dori, and will premiere it this month on Mediaset’s Italia 1 network. More
  • Samsung Electronics signed Digitas to create The Smart Living Room, an interactive microsite that recommends movies to users based on how they respond to a 10-question survey. The survey includes questions about a viewer’s age, location, and number of children in a household. More.

  • Osada,” an interactive music video created by Czech music video Amanita Design, is definitely worth checking out. Viewers can click on various objects on the screen in the online music video to control which instruments are played. Amanita Design founder Jakub Dvorsky is reportedly working on two more interactive music videos. More.
North America