New Edition of Michael Collette's INdustry Column Features Interview with TVIS CEO, Zeev Neumeier

[itvt] - Michael Collette's INdustry Column Features Interview with TVIS CEO, Zeev Neumeier

--Interview Centers on the Applications, Economics and Strategy for Content-Aware TV's

[itvt] is pleased to present the latest edition of INdustry, our new column by interactive TV industry veteran, Michael Collette, managing director of MediaTech Strategies.

This edition of the column--entitled "What Is Hybrid ITV? And Can it Do a Hulu Hoop?"--sees Collette Interviewing Zeev Neumeier, CEO of TV Interactive Systems (TVIS): "Our discussion centers on the applications, economics and strategy for Content-Aware TV's," Collette writes. "First, we spend a little time discussing the important ways in which connected TV's with Automatic Content Recognition may form a new, and perhaps very important, step forward for television as a medium. Then, we discuss how Hybrid ITV can provide valuable engagement for TV advertisers, including a reference to an interesting report put out by Canoe Ventures on the impact of interactive advertising. Next, we discuss the powerful new measurement tools for TV advertisers that ACR enables. We go on to review the creative potential of the new medium. And then we discuss targeted video advertising on TV, or dynamic ad replacement. After that, we discuss program enhancement and the very popular socialization of TV (pun intended). We end with some views on 2012 and the roll-out of Content-Aware TV's."

Region: 
North America