Interactive TV News Roundup

-- Syncbak Powers Broadcasters with OTT Video Play
-- LG Unveils Tweet-TV, Mobile 3D Phones
-- No Live Video in iPad Apps from NBC, ABC
-- Two-Way Media Builds Facebook Game for Fox International
-- HBO Go Lands DirecTV Deal

  • With its potential to help broadcasters deliver over-the-top video to local viewers – and compete with cable operators for local ad dollars -- Iowa-based Syncbak is worth keeping an eye on.  CEO Jack Perry told attendees at the NAB convention in Las Vegas that Syncbak also allows media buyers to send targeted advertising to viewers. "A station in Mt. Vernon, Iowa can tell Dan Lynch Ford that my F-150 is about to hit 100,000 miles and they want to hit me with a targeted ad," Perry said, according to TVNewsCheck. The media technology company has its Syncbox gear installed at 11 TV stations, including stations owned by Northwest Broadcasting and Citadel CommunicationsMore
  • LG is looking to make its mark in the burgeoning social TV sector with a new "Tweet-TV" app for mobile phones. The app, which it built with Roundbox, allows viewers to read and write Twitter messages while they are watching a TV show. LG is showing off a prototype "Tweet-TV" Android phone at NAB this week which contains a Harris MDTV transmitter. The CE manufacturer is also demonstrating what it calls the first mobile digital TV that can display 3D images broadcast via the ATSC Mobile DTV standard. More
  • Live video isn't the focus of new apps NBC and ABC have developed for Apple's iPad. Rather than deliver its video feed to a smaller screen, NBC Live is a second-screen app that allows viewers to vote on polls and offers other interactive features. ABC includes more video in its ABC Video Bookstore app, including a "video book" about England's Prince William and Kate Middleton called "A Modern Fairly Tale: William, Kate, and Three Generations of Royal Love."
  • Fox International Channels signed Two Way Media to produce a Facebook game inspired by its "The Booth the End" drama. The game, called The Deal, allows players to interact with each other through messaging and chat as they complete tasks.  More
  • DirecTV is the first DBS provider to get access to HBO Go and MAX Go, the premium network's "TV Everywhere" sites. HBO is looking to drive interest in HBO Go by premiering new series "Game of Thrones" on the site before its April 17 pay TV debut. More
Region: 
North America