Playjam Supplying Games to LG Connected TVs

PlayJam struck a deal with LG to supply its library of 500 casual games to LG's line of connected TVs and Blu-ray players. 

London-based PlayJam already supplies games to 50 million pay TV homes through distribution deals with Dish Network, BSkyB and other pay TV providers. The agreement shows how it can expand the audience for ad-supported games ranging from Darts to Sudoku without having to rely on cable and satellite providers. 

For LG, which wants to bolster the amount of content available on its "Smart TV" product line, the deal could help it reach consumers shopping for a connected TV. Viewers with an LG connected TV already have access to streaming video from Netflix, Vudu and Roxio Cinema Now, along with music from Pandora

LG isn't the only CE manufacturer offering casual games through connected TVs. Last year, PlayJam struck similar pacts with Sony and Samsung

When it comes to being able to offer TV viewers enough content satisfy their home entertainment needs without relying on a pay TV subscription, access to casual games isn't enough to convince most consumers to cut the cord on cable or satellite. But with CE manufacturers ramping up the amount of TV series and movies available on connected TVs through Netflix and other over-the-top video suppliers, they may be building a library of OTT content that could impact pay TV providers.