Interactive TV News Roundup

-- PBS Kids Builds Interactive Games for Preschoolers

-- Brightcove Powers Ad-Supported Movie Site

-- DirecTV Launches 'Home Premiere' VOD Service

-- Pepsi Cuts Marketing Deal with Social TV Firm IntoNow

  • PBS Kids launched a series of interactive videos and games based on its "Super Why" and "Dinosaur Train" series. The "play-along" videos and games -- designed for preschoolers – challenge kids to complete tasks such as matching items of the correct size or finding the correct words to complete a sentence. PBS said it will also launch a play-along video for "The Cat in the Hat Knows a Lot About That!" in 2012. More
  • New ad-supported movie site is using Brightcove's online video platform to distribute its library of independent films to Web surfers. The site – owned by New York-based Screen Media – said it will have 1,000 films available by the end of the year. The top five most popular movies listed on Wednesday were R-rated, led by "Whore," starring Denise Richards and Darryl Hannah. Advertisers on the site include HP, Equifax, Avis and Auto Zone. More
  • Charging subscribers $29.99 to watch video-on-demand movies 60 days after they hit movie theaters, DirecTV plans to launch its "Home Premiere" service Thursday. The premium VOD service will be available to 2 million subscribers with HD DVRs. While DirecTV, Warner Bros., Universal Pictures, 20th Century Fox and other studios saw a backlash from movie theater owners concerned that the new VOD window could sap their ticket sales, convincing subscribers to pay $30 a movie could be a tough sell. Perhaps the studios are sending theater owners a message with the title of the first movie available on Home Premiere – Sony's "Just Go With It." According to The Los Angeles Times, studios will receive from $21 to $24 of the rental price from each movie. 
  • Entone Inc. said Missouri-based GTC Broadband agreed to deploy its Amulet IPTV receivers and Janus Media Hubs for its HDTV programming rollout. GTC, owned by the 100-year-old Granby Telephone Company, plans to use Entone's connected home devices to offer subscribers a multi-room DVR product. More
  • Social TV company IntoNow struck a deal with PepsiCo to market its Pepsi MAX brand. Under the partnership, the first 50,000 IntoNow users who tag the new Pepsi MAX commercial will receive a coupon for a free 20 ounce bottle of Pepsi MAX. More
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