Yahoo Buys Social TV Startup IntoNow


Just 12 weeks after IntoNow launched its social TV application, Yahoo! Inc. said it acquired the Silicon Valley-based startup.

The deal could help Yahoo expand into interactive TV programming, using IntoNow's automatic content recognition (ACR) technology. IntoNow's app for Apple's iPhone, iPad and iPod Touch lets users identify which TV programs they are watching, and share their viewing choices with friends. 

IntoNow, which has integrated its application with Facebook, Twitter, iTunes and Netflix, said it performs "real-time indexing" of TV shows and movies. It has indexed more than five years of U.S. TV programming, and uses ACR technology to identify individual episodes and time stamps within a program.

Yahoo and IntoNow didn't disclose terms of the deal. 

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