ABC, NBCU, CTAM Join VOD Research Initiative

The cable industry is getting more support for its Advanced Advertising Media Project (AAMP), which is focused on driving media buyers to video-on-demand advertising. AAMP said ABC, NBCUniversal, Intel, and cable marketing association CTAM joined its research initiative. 

It announced several other members in March, including the A&E Television Networks, VOD technology firm BlackArrow, CBS, Comcast Corp., Digitas, Discovery Communications, Horizon Media, NDS and Rainbow Media

AAMP is studying the most effective way to reach cable subscribers through dynamic VOD advertising, measuring factors such as how subscribers respond when the fast-forward function in a VOD program. More


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