Tremor Media Recruits BSkyB, Virgin Media, Yahoo Veterans

-- Online Video Ad Network Pitching TV Advertisers Interactive 'vChoice' Formats

Tremor Media recruited ad-sales executives from Virgin Media, BSkyB and Yahoo to help draw TV advertisers in Europe to new interactive video ads that it is distributing online. 

The New York-based online video ad network named former Virgin Media and Sky executive Luke Phebey and former Virgin executive Matthew Godsmark national sales managers. It named former Yahoo executive Nina Buschmedia account manager. 

Tremor said its new sales executives will focus on showing TV advertisers how they can reach viewers online by adding interactive features to video ads. Its vChoice ad formats incorporate features such the ability to augment spots produced for TV with links to long-form videos, image galleries, product demos, social media and online games. More