Clikthrough Powers Interactive Video for AOL, Kohl's

Interactive video specialist Clikthrough developed a campaign for AOL and Kohl's that features several unique elements, including the ability for Web surfers to buy the clothes worn by models in a fashion tips video with a click of mouse. 

Clikthrough's interactive video technology is powering a two-minute fashion tips segment on AOL's site about how to select the right clothes to "get longer-looking legs." The video is being distributed across AOL's network and

The video features an interactive product carousel that is incorporated with the video player, and a "shop watermark" glows when clothes featured in the video are available for purchase. Viewers that click on one of the items are redirected to Kohl's Web site to conduct the transaction. 

Clikthrough said its partnership with AOL and Kohl's also relies on interactive advertising technology from Freewheel and Pictela. The company announced in December that it was partnering with AOL on interactive video efforts. 

Clikthrough CEO Abe McCallum is scheduled to speak at itvt's The TV Of Tomorrow Show on May 17 in San Francisco, where he will participate in a panel session about t-commerce. 



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