Charter Hits Milestone of 1 Million EBIF Ready Set-Tops

-- Concurrent, FourthWall Media Support Interactive TV Rollout

Charter Communications says it has deployed digital set-tops from Cisco capable of delivering interactive TV advertising and programming in about 1 million homes.

The MSO, which counts about 5 million subscribers, worked with technology vendors Concurrent and FourthWall Media to prepare its set-tops to receive ads that rely on the industry's EBIF platform. FourthWall supplied its EBIF platform and user agent, while Concurrent is supplying product management and backend reporting technology. 

Charter is a member of Canoe Ventures, the cable industry's interactive TV consortium, which also includes Cablevision Systems Corp., Comcast Corp., Cox Communications Inc. and Time Warner Cable. Its deployment of EBIF-ready set-tops could allow it to run interactive TV advertising, including RFI ads and spots involving t-commerce. 

Charter announced in March 2010 that it had signed a multi-year deal with Concurrent and FourthWall that would give it an "end-to-end interactive television and cross-platform data management solution." The MSO said that Concurrent will supply it with anonymous data on usage of its linear, DVR and interactive platforms.

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