Interactive TV News Roundup

-- AT&T Rolls ITV App That Lets Subs Pick Camera Angles in Baseball Games

-- Cox Uses thePlatform to Power TV Everywhere site

-- PlayJam to Deliver Social Games to Connected TVs

-- AAMP Survey Calls for Improved Metrics for VOD Measurement

-- BBC Releases Red Button Interactive Programming Schedule

  • AT&T launched an interactive app for its U-verse TV subscribers that allows WGN-TV viewers to control camera angles while watching Chicago Cubs baseball games. Its Chicago Cubs Multiview app features WGN's main broadcast feed, along with six alternate camera angles. AT&T relies on Microsoft Mediaroom technology to power its IPTV platform. AT&T launched a "My Multiview" interactive TV app in June which allows viewers to select channels for their own mosaic guides. AT&T isn't the only pay TV provider that lets subscribers choose from multiple camera angles in sports programming. Cablevision Systems Corp. subscribers can use its "MSG Game Director" app to select camera angles in basketball and hockey games, and DirecTV has allowed its subscribers to choose from multiple camera angles in NASCAR and golf coverage. More
  • Cox Communications launched a TV Everywhere portal, using backend technology from thePlatform to power its new Cox TV Online site. The Comcast subsidiary has managed video on since 2008. Its cable MSO customers include Comcast, Cablevision, Time Warner Cable and Canada's Rogers Communications. More
  • PlayJam said it'll begin delivering social games to connected TVs through a deal it struck with casual game developer Relentless Software. The creators of the "Buzz!" quiz games for Sony's Playstation, PlayJam said Relentless will supply casual games for a gaming portal that will launch later this month on connected TVs from Samsung and LG. More
  • The cable industry needs to develop metrics for measuring video-on-demand programming that can demonstrate the effectiveness of VOD advertising, according to a survey from the Advanced Advertising Media Project. "Long-held attitudes and perceptions remain that VOD is a medium full of potential — but hampered by a lack of established business practices," AAMP said regarding the results of its survey of more than 20 media industry leaders. AAMP plans to test various VOD ad formats through lab trials this year. Its backers include the 4A’s, A&E Television Networks, ABC, BlackArrow, CBS, Comcast, CTAM, Digitas, Discovery Communications, Horizon Media, Intel, NBCU, NDS and Rainbow Media. More
  • The BBC released the schedule of programming and interactive content that will be available through its BBC Red Button service through May 23. It includes the semifinals and grand finale of sing along service "Eurovision," and Formula 1 racing coverage. More
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