Interactive TV News Roundup (Part 2)

-- Oxygen Teams with Facebook for Paris Hilton Series

-- Clikthrough Powers Hugo Boss Campaign

-- Brightcove Launches App Cloud

-- CableLabs Tests EBIF Apps

-- France's Normandie TV Tests HbbTV Standard

-- Univision Launches Web Novela 

-- SeaChange Debuts Advanced Ad Platform

  • Oxygen built a Facebook application viewers can use during the premiere of its new series starring Paris Hilton. "The World According to Paris," set to debut June 1, will include a live video stream and chat function on Facebook. The Facebook application is an extension of OxygenLive, the network's two-screen experience. More
  • Hugo Boss signed Clikthrough to power a new interactive video touting clothes on its online video store. The video -- which features models frolicking near the ocean in Hugo Boss clothes – allows viewers to buy items worn by models with a couple of mouse clicks. Users can also click on the Hugo Boss logo to launch a full product carousel inside the video. Hugo Boss plans to add the video to its Facebook page next week, according to Clikthrough. More 
  • CableLabs ran demonstrations for several applications based on the cable industry's EBIF platform, including social media, t-commerce, click-to-call voice apps, second-screen synchronization and VOD telescoping. It also tested 12 different EBIF user agents at an Interoperability Lab Event earlier this month that were based on implementations from top cable MSOs and interactive TV technology vendors, including Comcast, Time Warner Cable, Cox Communications, FourthWall Media, Cisco, Motorola, Zodiac Interactive and Ignite Solutions. CableLabs said several participants partnered to demonstrate a solution for dynamic ad and application insertion on the national and local level, while another participant demonstrated how to extend an ETV application beyond the set-top box to an IP device. More
  • French regional broadcaster Normandie TV is beginning to experiment with the HbbTV interactive TV standard, using a datacasting product from httv for the pilot. HbbTV is a pan-European initiative focused on delivering broadcast and broadband video through connected TV devices. Normandie TV is testing how it can use HbbTV to reach the elderly population through digital TV channels. More
  • Online video platform provider Brightcove is looking to boost revenue through apps for smartphones. The company took the wraps off of its Brightcove App Cloud platform, which developers can use to build content apps for Apple iOS and Google Android smartphones and tablets. More
  • Top U.S. Spanish-language broadcaster Univision debuted "No Me Hallo" (Finding Myself)), a novela written for Web and mobile platforms. Following its run on the Web and mobile video, Univision Interactive Media said it will produce a primetime special and video-on-demand program for the novela. More
  • SeaChange International unveiled its Infusion Advanced Advertising Platform, which the VOD technology vendor said is designed to help service providers manage centralized ad operations and scale to 150,000 insertable channels. SeaChange said the platform, which adheres SCTE's advanced-advertising standard, can support ad libraries of more than 5 million assets. More
North America