Interactive TV News Round-Up (VI): SeaChange, This Technology, Panasonic, Sezmi, Netgem, Softel

--SeaChange, This Technology Team on Dynamic Advertising Solution for Multiscreen Video
--Panasonic Selects SeaChange's VividLogic tru2way Software Stack
--Sezmi in Partnership with Netgem
--Softel in Interactive TV Deal with Evolution Digital

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

  • SeaChange International has unveiled a joint solution with dynamic ad-insertion specialist, This Technology. According to the companies, the solution is available immediately, offers operators "a single Web-based interface to manage advertising campaigns across video-on-demand (VOD), Internet and mobile platforms," and "leverages Society of Cable Telecommunications Engineers (SCTE) and Internet Advertising Bureau (IAB) specifications to interconnect VOD with broadband Internet and mobile advertising systems, forming a true multiscreen advertising management and delivery platform. What has traditionally required multiple and disparate advertising systems is now accomplished by enabling the SCTE-130 advertising specification to operate with the IAB Digital Video Ad Serving Template (VAST)," the companies state in their press materials. "The companies' single solution, combining SeaChange's Infusion Advanced Advertising Platform with This Technology's SpotLink software, allows operators to use existing broadband servers for placement decisions including dynamic pre-, mid- and post-roll ad insertion into VOD." Said SeaChange's general manager of disruptive technology and monetization, Malcolm Stanley: "The video advertising landscape is seeing a dramatic change with the integration of Infusion and SpotLink, effectively bringing together the worlds of traditional video with Web and mobile. Video operators now have a powerful new value proposition to offer advertisers: the ability to dynamically insert ads across their VOD, Internet and mobile platforms and come back with detailed reporting under a single campaign."
  • In other SeaChange news: The company has announced that Panasonic Solutions Company has selected its VividLogic tru2way software stack for its tru2way set-top for the North American cable market. The companies are demo'ing an integrated OCAP Reference Implementation (RI) solution in SeaChange's booth (1753) at the Cable Show this week. "This standards-based integration places SeaChange VividLogic OCAP RI in Panasonic set-top boxes, featuring dual tuner, DVR and MoCA support, enabling North American cable operators to leverage tru2way for advanced subscriber services and interactive applications," the companies state in their press materials. "The VividLogic OCAP RI is a commercialized version of CableLabs' OCAP Reference Implementation (OCAP-RI) which is publicly available as an open source software project located at:"
  • Hybrid-TV specialist, Sezmi, and set-top box company, Netgem, have announced "a partnership to include Netgem's set-top box hardware and software as part of Sezmi's comprehensive TV offering. Sezmi brings a differentiated multiscreen TV experience to consumers with a system that adapts to varying network capabilities, alleviating the need for service providers to upgrade their networks in order to deliver next-generation TV services," the companies state in their press materials. "With Netgem, Sezmi adds its offering to the highest performing end-user devices in the market, further enhancing its ability to efficiently launch new multiscreen TV services with the least capital investment and fastest time to market. For Netgem, whose technology already has strong penetration throughout Western Europe, Sezmi provides a turn-key service platform for operators and broader international distribution building on Sezmi's deployments in the United States, Latin America and South-East Asia. The first customer deployment resulting from this collaboration is already under way with Grupo Iusacell, one of Mexico's leading communications and television services companies, whose new Totalplay service will be available to its consumer base later this year. Grupo Iusacell will deliver multiple next-generation video services for its mobile businesses and its fiber-to-the-home business based on the Sezmi platform."
  • Softel has announced that Evolution Digital has become a licensed reseller of its MediaSphere playout solutions, and plans to use the solutions to offer new interactive services to cable operators. "Evolution Digital has developed services based on a customized version of the Softel MediaSphere interactive TV playout system to send service and event information to Evolution's DTA and CableCard devices in subscriber locations," Softel states in its press materials. "Evolution Digital will also use MediaSphere to provide software updates to subscriber devices in an MSO footprint." Said Evolution Digital's director of engineering, Perfecto Martinez: "Our partnership with Softel allows us to enhance the creative and cost-effective solutions we offer to cable operators both today and in the future. This customized MediaSphere platform will allow cable operators to manage multiple networks containing mixed subscriber equipment from a single server, dramatically decreasing the total cost of ownership to deploy our solution. This solution will be offered in a pay-as-you-grow model, allowing cable operators to launch a few sites at first, but grow the system to manage many more as their business grows."
North America