Interactive TV News Round-Up (V): SeaChange, Avail-TVN, This Technology

--SeaChange Unveils RS-DVR Solution
--SeaChange, Avail-TVN Launch Integrated, Managed Multiscreen Video Service
--Report: SeaChange in Talks to Acquire This Technology

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

  • SeaChange International has unveiled its "next-generation" Remote Storage DVR (RS-DVR) solution, which it claims can supplant set-top-based DVR services at roughly 20% of the cost typically incurred by operators to equip and maintain a DVR subscriber. "The SeaChange RS-DVR solution is available today for existing SeaChange Axiom video-on-demand backoffice installations with deployed set-top box technologies, including SeaChange VODlink, which is currently deployed in millions of homes, and for the Adrenalin multiscreen backoffice with current and next-generation clients, including the new multiscreen client, SeaChange Nitro," the company states in its press materials. "With Adrenalin and Nitro, SeaChange supplies a new level of integrated, personalized entertainment experience that extends beyond set-top boxes to devices including smartphones, tablets, and PC's...SeaChange's backoffice allows operators to offer configurable levels of RS-DVR storage in order to provide tiered offerings at a variety of price points. The backoffice integrates the management of subscribers' recorded content with an operator's VOD content, which eases the handling of multiple content types and allows for a unified presentation to the subscriber. Access control to recording and recorded content is also provided by the backoffice via its existing integration with an operator's business systems. SeaChange's RS-DVR solution will also support third-party software solutions."
  • SeaChange has also teamed with Avail-TVN to launch an integrated multiscreen managed video service, which the companies say is designed to provide operators with a "low-risk, fast-to-market" multi-device video offering (note: the companies also offer a joint VOD solution called VODNow). The service is billed as bringing together SeaChange's newly launched Express multiscreen cloud-based service offering (see the article published on, June 14th) and Avail-TVN's expertise in content licensing, asset management and delivery, in order to allow operators to add PC, tablet or mobile device streaming (both Apple and Android) to their existing pay-TV offerings within a few weeks. Components of the service, according to the companies, include: 1) SeaChange's Adrenalin multiscreen backoffice software; 2) linear and on-demand content from Avail-TVN; 3) pre-integration with existing SeaChange products; 4) operator-branded PC, tablet and mobile user interfaces, based on SeaChange's Personal Experience multiscreen user interface software; 5) pre-integrated DRM options; 6) multi-format streaming support; and 7) Avail-TVN's encoding, metadata management, content management and distribution services. "The Avail-TVN content offering for multiscreen distribution includes Hollywood new release and library titles and network television programs prepared in a number of adaptive bitrate HD and SD profiles and available in multiple streaming formats," the companies state in their press materials. "This best-of-breed solution augments traditional VOD and linear services and makes content available to consumers on a variety of devices beyond the TV. It provides MSO's with a true TV Everywhere service that uses a service provider's existing network to deliver a low-cost, high-quality experience to counter the growing over-the-top threat." SeaChange and Avail-TVN say that they are currently scheduling trials of the new joint offering with their existing customers.
  • In other SeaChange news: The company has been in discussions about acquiring This Technology, a provider of hybrid-TV solutions for dynamic advertising, according to a report by Multichannel News's Todd Spangler that cites "two sources." At the Cable Show earlier this week (see the article published on, June 13th), the companies announced that they had developed a joint solution--made up of SeaChange's Infusion Advanced Advertising Platform and This Technology's SpotLink software--that provides operators with "a single Web-based interface to manage advertising campaigns across video-on-demand (VOD), Internet and mobile platforms," and that "leverages Society of Cable Telecommunications Engineers (SCTE) and Internet Advertising Bureau (IAB) specifications to interconnect VOD with broadband Internet and mobile advertising systems, forming a true multiscreen advertising management and delivery platform."
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