Interactive TV News Round-Up (VII): TiVo, Toshiba, Irdeto, wireWAX

--TiVo Set to Launch iPhone and Android Apps
--Toshiba to Use Irdeto Security Technology in Cinema Series Connected TV Sets
--wireWAX Teams with FremantleMedia to Study Viewers' Engagement with Interactive Video

Due to the large volume of news generated over the past few days, we are covering today's stories in abbreviated round-up/summary form:

  • A full-page ad in the June issue of CEPro, that was noticed by Dave Zatz, reveals that TiVo plans to shortly launch control and management apps for the iPhone and Android platforms, similar to the app it recently launched for the iPad.
  • Irdeto has announced that Toshiba has selected its dynamic security solution for its high-end Cinema Series HD connected-TV sets. "Toshiba's Internet-enabled VX700 and WX800 TV series, which were recently introduced in the US market, use the Irdeto ActiveCloak for Media solution to ensure customers' secure streaming of diverse entertainment content on their television," the company states in its press materials. "Toshiba's Cinema Series offers excellent picture quality, multimedia connectivity and luxurious, sleek design. As an added value, particularly for the US market, Toshiba's new HDTV sets adopt the latest specifications of Netflix, North America's leading Internet subscription service for enjoying movies and TV shows. Irdeto announced in 2010 that Netflix licensed Irdeto's security technology, an iteration of the company's ActiveCloak for Media offering, to securely provide its more than 20 million members greater convenience, selection and value for instantly viewing TV episodes and movies across a wide range of consumer electronic devices. Irdeto ActiveCloak for Media enables secure distribution and ongoing monetization of high-value digital content on a variety of consumer devices. Irdeto's solution is currently being used by broadcast operators, broadband hosts and consumer electronics manufacturers who want to ensure that the valuable digital assets they provide to their customers are protected."
  • wireWAX, a UK company that allows users to add motion-tracking, clickable hotspots to their videos, has announced that it has partnered with FremantleMedia's new media division, FMX, and with ICtomorrow, an initiative of the UK government's Technology Strategy Board, on a "study to explore how video content--traditionally, delivered via a lean-back, passive experience--can translate to a lean-forward, engaging online medium. The study aims to identify synergies between content and interactivity, by charting viewers' experiences and engagement with clickable and touchable online video," wireWAX's press materials continue. "The study is the first of its kind at this scale and will result in a publicly available industry report examining how viewers can become more deeply engaged with content. The trial has been launched with SORTED--a Rockie Award-winning online cooking community for 18-30 year olds, produced by FremantleMedia in association with SORTED Ltd. As part of the trial, the wireWAX taggable video tool is being used with a SORTED video, allowing viewers to click on the chef, Ben, and his best friend Barry and access additional content and purchase or find out more about the recipe's components by clicking on the different ingredients. This clickable functionality can extend to shout boxes, comments, voting and even community-uploaded videos, all within the video frame experience...The project follows the hugely successful implementation of wireWAX with the UK's largest commercial broadcaster, ITV. The video, purposely created for wireWAX for the hit series 'The Only Way Is Essex,' offers behind-the-scenes content, downloadable wallpapers, iTunes links and SMS senders within the video frame experience. It has been a social hit on Facebook, recording an average engagement of 160% of video duration and has demonstrated taggable video's appeal and value to mainstream audiences." More information on the study is available at
North America