Outdoor Channel Launches iPhone/iPad/iPod touch App

The Outdoor Channel has launched a free iPhone/iPad/iPod touch app in the iTunes App Store. Key features of the app, according to the network, include:

  • The ability to access video clips of Outdoor Channel shows, exclusive "talent footage," and highlighted event clips. According to the network, the app takes advantage of Apple's new AirPlay technology, allowing users to stream video from their iOS device directly to an Apple TV box.
  • News on hunting, fishing, shooting, off-roading, adventuring, conservation and industry events.
  • Information on Outdoor Channel programming, including show descriptions, talent overviews and schedules.
  • The ability to search the network's programming schedule.
  • A range of social features, including the ability to connect to the Outdoor Channel Community (allows viewers to create and access profiles, share tips and stories, and upload photos), and to access the network's Twitter and Facebook feeds.

The app was developed by Outdoor Channel's Winnercomm division, in partnership with PointAbout. It was created using the latter's AppMakr app-building platform, which powers apps for such companies as The Disney Store, Newsweek, and Huffington Post. "As a digital leader in the outdoor space, the debut of the Outdoor Channel App creates a rich, multiscreen experience for our valued audience," Todd Merkow, Outdoor Channel's president of digital media, said in a prepared statement. "With OutdoorChannel.com attracting over a million unique visitors a month, the newly launched app will offer our loyal fan base more digital options to engage with their favorite shows and talent than ever before. We're especially proud to be among the first apps to let users stream video to their TV's via Airplay-enabled devices and plan on adding other functions and features in the near future."

North America