Rovi, LG Electronics Sign New DivX Licensing Agreements

Rovi and LG Electronics said Wednesday that they have signed multi-year licensing agreements that expand their relationship and provide further integration of DivX technology into a wider range of LG's consumer electronics devices. The agreements support LG's plans to continue to promote DivX on devices beyond Blu-ray Disc players, including HDTV's, in-car players, set-top boxes, tablets and mobile phones, the companies say. "Consumers around the world know that when they see the DivX logo on an LG product, they can rest assured that their digital video files will play flawlessly," Nandhu Nandhakumar, LG's SVP of advanced technology, said in a prepared statement. "Renewing our agreement with Rovi underscores LG's commitment to continue that level of quality for our customers."

According to the companies, their new agreement will enable LG to implement DivX Plus HD, the premium level of certification available. The newly DivX Plus HD Certified devices can play back DivX. MKV files up to 1080p and previous versions of DivX video, the companies say. Rovi bills its certification program as providing consumers with a digital media solution that makes it easy to transfer Internet video for viewing on an extensive, multi-manufacturer ecosystem of CE devices with high-quality video performance and visual quality. Certified DivX devices contain DRM technology to enable the playback of protected premium movies in the DivX format easily via optical disc, USB drive or wireless streaming over a home network using DLNA, the company says. Online retailers currently offering Hollywood titles in the DivX format include Film Fresh, the WB Shop, Media Markt and Best Buy's CinemaNow, which are powered by Rovi's RoxioNow platform.

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