"Social TV and its Impact on the Marketing, Monetization and Experience of Television" at The TV of Tomorrow Show 2011

Social TV and its Impact on the Marketing, Monetization and Experience of Television

[itvt] is pleased to present a video of "Social TV and its Impact on the Marketing, Monetization and Experience of Television," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were:

  • Todd Greene, CEO, Loyalize
  • Amber Harris, Director of Social Media, Discovery Communications
  • Fraser Kelton, COO, GetGlue
  • Ryan Lawler, NewTeeVee (Moderator)
  • Somrat Niyogi, CEO, Miso
  • Will Wright, Co-Creator of "Bar Karma" (Current TV), Creator of "The Sims"

The session was described in the TVOT 2011 brochure as follows:

"Social media are impacting both how television shows are marketed, promoted and discovered, and how they are viewed--among other things, reviving linear television in what until recently was expected to be a largely on-demand TV age. The social-TV phenomenon arguably also has the potential to transform the economics of television by fostering social commerce and by enabling the generation of highly granular data on viewer engagement with programming and advertising. This session, which features representatives from leading players in the social TV space, start-ups that are offering alternative approaches to social TV, and programming networks that are embracing social media as an integral part of their marketing and content-creation strategies, will address such issues as: Best practices and challenges when using social media as a promotional tool--can social media be a double-edged sword?; the kinds of data on viewer response to programming and advertising that social TV is generating; the prospects for TV-specific platforms in a social media environment that appears to be increasingly dominated by Facebook and Twitter; the reward psychology of social TV--how effectively virtual and real rewards, such as badges, credits, game-play and prizes, are being used to promote viewer engagement with programming; how social TV relates to the emerging field of social commerce; the respective benefits of consumer-facing, white-label, ACR-based and check-in-based approaches to social TV; how best to enable personalization of the social-TV stream; and the extent to which programmers should consider building social-media elements into a show from the ground-up--or even use social media as part of the show-development process."

North America