Interactive TV News Round-Up (VI): SeaChange, Melita, Softel, TF1, Facebook

--SeaChange Powers VOD for Maltese Pay-TV Operator, Melita
--Softel Announces its IBC2011 Exhibit Plans
--French Broadcaster, TF1, Launches Social VOD Service on Facebook

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

  • SeaChange International has announced that it is providing a range of technologies and content for Maltese pay-TV operator Melita's new VOD service, which is slated to launch later this summer. "Melita selected the SeaChange Express solution with the SeaChange Adrenalin video backoffice and SeaChange VOD Managed Services, as well as a premium content offering with service management from SeaChange's On Demand Group," the company states in its press materials. "The SeaChange Adrenalin video backoffice will provide an end-to-end management and delivery platform for Melita's on-demand service. Adrenalin is based on an open service-oriented architecture to deliver a television experience that scales to serve millions of assets to any video device across multiple network types, either deployed in a network, or in a hosted model as in this instance. Adrenalin will integrate Netgem set-tops, Anevia's CDN and Verimatrix's conditional access for Melita...Melita's on-demand technology platform is backed with VOD Managed Services from SeaChange Professional Services to ensure operations monitoring, predictive analysis and proactive maintenance, as well as On Demand Group's Service Management Capabilities. Managed services programs supply experienced SeaChange staff to assume front-line responsibilities while enabling cost savings and revenue protection. Melita's plan to launch on-demand under the comprehensive OnDemand! service brand will mark the extension of On Demand Group content acquisition and service creation to 18 platforms (including television, mobile and PC) in 12 countries, representing one billion on-demand transactions per year in nine languages."  
  • Softel, a provider of technologies for interactive TV playout, subtitling and more, has announced its exhibit plans for IBC2011 (stand 1.A27).
  • French broadcaster TF1 has launched a Facebook-native social VOD service. "The service is a Facebook app, which uses an embedded player made with Microsoft's flash alternative Silverlight, enabling fans to watch 'MotherFucker' [note: the latter, a stand-up comedy show from French comedienne, Florence Foresti, is the first program to be made available on the new service] for €3.99 ($5.70), or 60 Facebook credits, in streaming directly within Facebook," an article in the MIPBlog states. "They can also share the trailer with friends so that they too can buy the film; or buy it for a friend, as a gift. The most active 'sharers,' however, do not receive discounts; nor is the app mobile-compatible."
North America