Interactive TV News Round-Up (IV): Music Choice, Verizon FiOS, NBC, Netgem, Virgin Mobile France

Justin Bieber for SWRV. Don't Just Watch.

--Music Choice's Interactive Music Video Network, SWRV, Launches on Verizon FiOS TV
--NBC Launches App for iPad
--Netgem Tapped to Power Virgin Mobile France's Virgin Mobile Box TV Offering

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

  • Verizon FiOS TV has launched Music Choice's interactive music video network, SWRV, in all its markets. The launch of the SWRV linear-TV channel, which is available to FiOS TV Extreme HD and Ultimate HD subscribers on channel 1799, follows the recent launch on Verizon FiOS TV of a Music Choice widget (see the article published on, June 14th). "From creating and starring in video dedications, to voting for the next video to play, and even taking over their own show, viewers can interact with and control SWRV content through their mobile devices and online at," Music Choice states in its press materials. "SWRV features primarily mainstream pop and hit-driven music videos, as well as a full schedule of interactive programs." Other pay-TV providers carrying SWRV include Cox and AT&T U-verse. "There's no denying that interactivity is a big direction for TV and SWRV is up to the task of leading that charge," Music Choice president and CEO, Dave Del Beccaro, said in a prepared statement. "It's clear that today's generation of music fans are interested in having a say and participating in their programs; we're excited to be giving them a music video network they can control and be a part of, while also connecting with their friends in their existing social networks."
  • NBC has launched the " App for iPad" in the Apple App Store. Key features of the free app, according to the broadcaster, include: "1) Thousands of video shorts, including the best highlights and clips from all NBC shows with full-screen video playback. 2) Exclusive photo galleries. 3) Interactive games, trivia and more. 4) Schedules and previews of upcoming shows. 5) Searchable content by show. 6) Customizable myNBC dashboard with a personalized view of the offered content including: My Feed which aggregates clips, games, photos and news from the user's favorite NBC shows." The app was built using the Appcelerator Titanium mobile development platform, which NBC says allows it to "rapidly create engaging mobile and manage it all in-house as part of [its] digital strategy."
  • Netgem has announced that it has signed an agreement with mobile virtual network operator, Virgin Mobile France, for the launch of the latter's Virgin Box TV offering. "Netgem will provide its hardware and software technologies to enable Virgin Mobile France customers to access its quadruple-play services (broadband, broadcast, fixed-line and mobile telephony)," the company states in its press materials. "Virgin Mobile France will unveil its new services to French consumers in early 2012 and will leverage SFR's ADSL network." Said Virgin Mobile France CEO, Pascal Rialland: "Thanks to Netgem's experience in the IPTV market, we are confident that the Virgin Box will meet our customers' expectations for new and innovative entertainment services."
North America