Interactive TV News Round-Up (III): mgMedia, Fastweb, Miniweb (woomi), devilfish, Motorola

--mgMedia Powers OTT VOD Service for Fastweb
--Miniweb Taps devilfish to Help Position its woomi Connected-TV Platform as an Entertainment Brand
--Motorola Launches IP Set-Top with "Click-In" DVR Module

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

  • mgMedia has announced that it has been tapped by Italian telco, Fastweb, to create a multidevice OTT delivery system for the latter's broadband VOD service, Chili TV. The system is based on mgMedia's Open4Content platform. "Chili is available on Italian LG and Samsung devices (Smart TV's, BDP and Smart Upgraders)," the company states in its press materials. "It runs with very simple procedures for registration, device activation and payment. Chili offers movies from major film studios like Warner Bros. Pictures and Paramount, as well as other local distribution companies. Furthermore, its content is available in different resolutions (standard-definition, HD and HD ) for the user to choose at any time. Within the next few months, Chili will be integrated with Android devices, as well as with other manufacturers (Philips, Sharp, Panasonic...)."
  • Creative agency, devilfish, contacted [itvt] earlier this week to let us know that it has been tapped by Miniweb--a London-based company which offers cloud-based technology called woomi that is designed to enable converged broadcast and broadband entertainment on the TV--to help the latter (in the words of a devilfish spokesperson) revamp "its digital strategy ahead of its first global consumer push, as it looks to position [woomi] as an entertainment brand" and "challenge the likes of LoveFilm." "Deals with a number of leading CE manufacturers and content providers, including Samsung and MUZU, will take woomi onto 10 million devices across Europe by the end of the year," devilfish states in its press materials. "devilfish won the account in a competitive pitch against two pure-play digital agencies by demonstrating a strategic understanding of how the woomi business and brand needs to be developed in a digital arena as it becomes consumer-facing. The agency will transform the brand's site, designing and building a multi-language online entertainment destination in-house, promoting woomi's core content with video and editorial. woomi will also engage with a series of blogs relating to the various genres offered within the platform. woomi launched its app in the UK in January 2011, rolling out initially on Samsung connected TV's on its Internet@TV portal. It's since been joined by LG and Toshiba with more connected devices in the coming months. It features a range of content, including ITV shows via a partnership with Box Office 365 and various programming from production giant HiT Entertainment. There are also around 1,000 movies available, from archive titles to newer releases." Said devilfish creative director, Matt Cole: "We are thrilled to have been chosen by woomi as it makes the shift from B2B technology company into a consumer, content-providing entertainment brand. We are looking forward to helping them achieve their ambitions."
  • Motorola Mobility UK has launched the VIP1853, an IP set-top box with a "click-in" DVR module. "With the Motorola VIP1853, service providers can market a set-top that can be easily upgraded for customers wanting to add DVR capability to their basic box or wanting to expand their recording capacity with an additional or larger capacity module," the company states in its press materials. "The flexible design of the Motorola VIP1853 offers a choice of DVR capacity--it has an 8GB DVR module that supports trick play/pause functionality, and hard drive capacity can be increased to 160, 320 or 500GB for full-featured DVR functionality...The Motorola VIP1853 works on the same hardware platform and runs on the same software as the highly successful Motorola VIP19x3 and Motorola VIP1003 set-tops and boasts an even higher performance level. It is compatible with Motorola KreaTV 4.2 or higher, Motorola's open software application framework designed to enable operators to deliver carrier-class IPTV services, while being able to easily add new functionality and services at any time. This allows the service provider to grow according to business needs and customer demands. The Motorola VIP1853 is expected to be available for delivery globally from Q3 2011 and be launched by a major European operator by the end of 2011."