Interactive TV News Round-Up (III): HBO, Hillcrest Labs, MediaMall Technologies

--HBO Go Set to Surpass 3 Million Downloads
--Hillcrest Labs to Market New Motion-Sensing Remote Directly to Pay-TV Subscribers
--MediaMall Technologies Launches Closed Beta for PlayLater, a "DVR for Online Video"

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

  • HBO's "TV Everywhere" app, HBO Go, will by this weekend surpass the 3 million download mark, a company spokesperson told CNET earlier this week. The app, which launched May 2nd, is available for iPad, iPhone and Android devices, and allows authenticated HBO subscribers to access around 1,400 shows. According to HBO, the app saw a million downloads in the first week alone after its launch. (Note: [itvt] blogger, Wes Williams, recently published an in-depth review of HBO Go.)
  • In an interview with Steve Donohue for Light Reading Cable, Dan Simpkins, CEO of motion-sensing technology specialist, Hillcrest Labs, reveals that his company will shortly begin marketing a new motion-sensing remote control directly to pay-TV subscribers, and also argues that major MSO's need to replace legacy, low-resource set-top boxes, such as the Motorola DCT-2000, with boxes that are capable of running advanced interactive applications.
  • MediaMall Technologies, which offers a service called PlayOn that allows users to stream content from broadband video services such as Hulu, YouTube and Netflix from their PC to connected-TV devices, has announced the launch of a closed beta for PlayLater, which it bills as "the world's first DVR for online video" and as allowing users to "record your favorite TV shows, movies, and sports events from nearly any Web site and watch them later, even offline." "PlayLater brings the functionality and convenience of your standard DVR to online videos," the company's press materials continue. "Tell PlayLater which shows you want to record, and just like your home DVR, PlayLater will record it and let you watch when it's convenient for you. You can queue up a bunch of shows or movies to record, so you never run out of new content to watch. PlayLater lets you record almost any video available online, from nearly any Web site. Queue up the latest Hollywood blockbuster, find your favorite music video from the 80's, or record the pilot episode of 'Always Sunny in Philadelphia' for tomorrow's train ride into work. Of course you can watch your PlayLater-recorded videos anytime you want on your PC, but if your PC is connected to your TV, you can easily watch your recorded content on your television too. When used with our flagship product, PlayOn, you can watch your recorded content on your iPad, iPhone or other mobile device. PlayLater works with any Internet-connected PC and costs $4.99 per month or $49.99 per year. Beta users will receive a full one-month free trial."
North America