Interactive TV News Round-Up (IV): itaas, ITV, Massive, BBC

--itaas Appoints Pat Tylka to its Advisory Board
--ITV Launches ITV Player App for iOS
--Massive Trumpets its Work on the BBC News Product for Connected TV

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

  • Interactive TV services provider, itaas, has named Pat Tylka to its advisory board. "Tylka will give itaas the benefit of his sales management experience and knowledge of the global telecommunications industry," the company states in its press materials. "Tylka has over 30 years' management experience in the global telecommunications and cable industries. Having spent the majority of those years in executive management at Scientific-Atlanta and Cisco, Tylka brings extensive experience to the itaas advisory board in developing go-to-market strategies for specific accounts, products, and countries. As senior vice president of worldwide sales and senior corporate vice president, he was involved in the sale of Scientific-Atlanta to Cisco and managed the integration of the sales organizations. He remained at Cisco for three years as vice president of new business development, focusing on the top 30 service providers worldwide. Tylka was inducted into the Cable TV Pioneers in 2010." Said itaas president and CEO, Vibha Rustagi: "Having Pat as a member of our advisory board speaks to our commitment to growing our business worldwide while serving our customers. He has the right mix of visionary thinking with day-to-day sales and customer focus. His experience, as well as his knowledge of key service providers, will provide us with guidance into a broader, global marketplace. We are very fortunate to have him as a valued resource to itaas."
  • Shortly after launching an Android version (see the article published on, June 21st), UK commercial terrestrial broadcaster, ITV, has launched an iOS (iPhone/iPad/iPod touch) app for its ITV Player programming catch-up service. The app, which is ad-supported and is designed for use over a WiFi connection, allows users to access the last seven days of programming from ITV's ITV1, ITV2, ITV3 and ITV4 channels, and also features programming recommendations.
  • Massive, a company that describes itself as a "provider of technology, design services and software, enabling commercialization of video and apps for broadcasters, telcos, content and media owners," contacted [itvt] last week to let us know that it worked with the BBC User Experience and Design team to design the recently launched BBC News product for connected TV (note: for more on the latter, see the article published on, June 20th). "Massive, with a track record of designing award-winning, innovative and highly effective user interfaces (UI's) for well-known global television and entertainment organizations, has developed the user experience and visual design of the News product, which was launched last week," the company states in its press materials. "The product will combine existing on-demand video and text content from BBC News online and bring it to connected living-room TV screens worldwide. It has been made available initially on Samsung's range of smart TV's, with plans to support other connected devices over time."
North America