Interactive TV News Round-Up (II): Boxee, Brightcove, Comcast, NBC Universal

--Release 1.2 of Boxee Box Software to Include Multiple App Categories
--Brightcove to Move to New 82,000-Square-Foot Facility
--Report: Comcast to Close NBC Universal Digital Studio

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

  • In a posting on its Developer blog last week, OTT specialist Boxee announced that the upcoming 1.2 release of its software for the Boxee Box will feature new categories for apps. "Up until now, apps have been categorized solely by Video, Photo, and Music," the blog post explained. "With 1.2, we'll be helping navigate our exploding library of apps with a whole mess of new categories, including: Adult, Education, Entertainment, Film and TV, Gaming, Kids, Lifestyle, Live, Music, News, Photo, Sports, Social, Tech."
  • Boston-based online video platform provider, Brightcove, is moving to new headquarters: next April, it plans to leave the 30,000-square-foot space it currently occupies at One Cambridge Center for a new, 82,000-square-foot space at Atlantic Wharf (290 Congress Street) on the Waterfront. The new space, for which Brightcove has signed a 10-year lease with FHO Partners, will accommodate over 400 employees, the company says.
  • Comcast is closing down the NBC Universal Digital Studio, AdAge reported Friday. The Digital Studio, which has been helmed by Cameron Death since its launch back in 2008, creates original digital content for major advertisers and distributes it across multiple platforms. According to a statement from NBC Universal, the company plans to focus its digital efforts on content that enhances its broadcast programs: "Going forward we plan to focus our digital efforts and investment on content that's supportive of our on-air programs, providing our audience with additional content that further engages them in our shows," the statement read. "We're proud of the accomplishments of The Digital Studio. This decision is simply about a change in strategy."
North America