New Edition of StoryCentric Features Mike Monello, Founding Partner and Executive Creative Director of Campfire, Discussing His Company's Work on "Game of Thrones"

New Edition of StoryCentric Features Mike Monello, Founding Partner and Executive Creative Director of Campfire, Discussing His

[itvt] is pleased to present the latest edition of StoryCentric, our video column from Brian Seth Hurst, CEO of The Opportunity Management Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentric focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with stories and narratives--in television and beyond.

THIS EDITION of the column features the first installment of a two-part interview with Mike Monello, founding partner and executive creative director of interactive marketing agency, Campfire (he also happens to be one of the creators of the cult movie, "The Blair Witch Project"). Monello discusses, among other things, how his company used multiplatform interactive storytelling to power a marketing campaign for the new HBO series, "Game of Thrones."

 

Region: 
North America