Interactive TV News Round-Up (III): Netgem,, Nickelodeon, Twitter

Synchronized Companion App Framework (Music Demo)

--Netgem Launches N Cloud to Facilitate Delivery of TV Content on Connected Devices in the Home to Showcase its New Synchronized Companion App Framework at IBC 2011
--Nickelodeon to Offer Original "SpongeBob SquarePants" Story on Twitter

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

  • French DTV technology provider, Netgem, has launched a solution dubbed the N Cloud, which it bills as "enabl[ing] operators to meet customers' demand for simple and consistent access to all content, including live TV and video-on-demand, from any connected device within the home." According to Netgem, it has signed up Monaco Telecom as the first customer for the new solution. "The growth in the number of connected screens in homes yields greater content consumption, but higher consumer frustration due to the usage complexity and lack of consistency across devices," Netgem states in its press materials. "Netgem solves these issues and meets expectations for a secure, cost-effective and well performing multiscreen solution by using its N Cloud. The N Cloud is a software suite bringing the cloud into the home by transforming the set-top box into a multimedia server and connected devices into clients. This hybrid solution leverages the power of the cloud while giving the end-user full control over his or her content through local storage and management...The first implementation of the N Cloud is an application for the iPad, which allows users to receive all linear TV channels alongside access to their personal content...The N Cloud architecture does not require to deploy an overlay system, it provides economically an enhanced reliability and performance by leveraging existing feeds and devices. This gives operators opportunities to differentiate and claim their market leadership in a highly competitive sector, by simplifying content consumption across devices."
  • Norwegian interactive TV company,, has announced its exhibit plans for IBC 2011 (stand 3.A36), which will see it highlighting its flagship Interactivity Suite's (IS) new Synchronized Companion App Framework (lets viewers sync tablets, PC's or smartphones to the action on the TV screen). " stand visitors will enjoy a full 360-degree view of an interactive broadcast and companion app workflow, thus gaining firsthand understanding of the benefits IS and the Synchronized Companion App Framework can bring to their own broadcasts--from every viewpoint from viewer to producer," the company states in its press materials. "Furthermore, an exclusive demo and behind-the-scenes look at the first-ever live television synchronized companion iPad app for Norwegian TV2's coverage of the Tour de France will be on display. Reaktor, the development firm responsible for delivering the highly acclaimed app, will be on hand to further demonstrate the iPad app and share its experience working with the framework. In the Vizrt stand (2.A31), the powerful capabilities of the Synchronized Companion App Framework will also be on display in conjunction with internationally renowned Vizrt graphics engines, touch screens, and augmented-reality solutions. The Synchronized Companion App Framework is the newest feature of's flagship Interactivity Suite (IS). This element makes it easy for broadcasters to develop distinctive, branded applications that push/pull information or media relevant to real-time TV broadcasts to a second screen, such as a tablet, smartphone, or PC. Powered by the IS, the Synchronized Companion App Framework works by monitoring frame-by-frame changes in broadcast programming or live production. It then uses the changes to trigger delivery of relevant content to the second screen. Support for most major broadcast protocols allows the Synchronized Companion App Framework to be an active return channel to the broadcaster. As a result, tablets, smartphones, and PC's become perfect peripherals for enabling participation TV, interactive content, and even remote control."
  • Nickelodeon has announced that it will offer an original "SpongeBob SquarePants" story exclusively through Twitter. "'The Ice Race Cometh: A Twitter-Tale,' was conceived and developed for Twitter by the 'SpongeBob SquarePants' writing team and will run from Tuesday, July 12, to Friday, July 15," Nickelodeon states in its press materials. "The story will be told via multiple tweets and images throughout each day to set scenes and advance the action involving SpongeBob and his friends as they prepare for The Bikini Bottom Great Sleigh Race. 'The Ice Race Cometh' serves as a prequel to 'Frozen Face Off,' the brand-new, primetime SpongeBob television episode, premiering Friday, July 15, at 8:00PM (ET/PT) on Nickelodeon...As the Bikini Bottom gang debuts their original Twitter tale--a first for the social media site and SpongeBob--fans will be able to watch the story unfold and track the characters via a Twitter List or a custom tab on the SpongeBob Facebook page. 'The Ice Race Cometh: A Twitter-Tale' begins with a tweet from Bikini Bottom Action News: an anonymous 'wealthy entrepreneur' offers a cool million clams to the winner of The Bikini Bottom Great Sleigh Race. Several competitors chime in, including SpongeBob, Patrick, Sandy, Mr. Krabs, Plankton and even Gary, about their preparations for the race. The messages fly back and forth, with contestants 'trash talking' one another right up to the moment when the race is about to begin."
North America