Interactive TV News Round-Up (II): CBS Interactive, "Star Trek," Channel 4, Facebook, Cisco

--CBS Interactive Launches "Star Trek" App for iPad
--Channel 4 to Offer Live Streaming Coverage of its T4 on the Beach Event through Facebook
--Report: Cisco Selling Off its Set-Top Box Manufacturing Facility

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

  • CBS Interactive on Monday announced the launch of the official "Star Trek PADD" (stands for "Personal Access Display Device") app for iPad. Priced at $4.99 and available in the Apple App Store, the app "features an authentic reproduction of the LCARS interface--the fictional computer operating system depicted in the 'Star Trek' television series--as well as a rich, interactive database of 'Star Trek' television series information, including images and an episode guide," CBS states in its press materials. Key features of the app, which was developed for CBS Interactive by ArcTouch, include: "1) A rich LCARS graphical interface that provides an authentic and immersive experience, complete with 'Star Trek'-related sound effects and prompts from a recognizable computer voice. 2) An official database of 'Star Trek' information, including aliens, ships, places, and technologies as depicted in the 'Star Trek' television series, plus a detailed episode guide. 3) The official 'Star Trek' Facebook fan page and Twitter feed integrated into the app to let fans catch up on the latest news and connect with other Trekkers." Said Rob Gelick, SVP and general manager of CBS Mobile: "'Star Trek' fans are passionately involved with all things 'Star Trek.' The 'Star Trek' PADD app lets die-hard fans and casual enthusiasts use the authentic LCARS interface to access the extensive official 'Star Trek' database, and easily connect with other Trekkers. We expect that the app will also introduce the show to a new generation of fans, leveraging 21st century technology to provide a glimpse into the 24th century."
  • UK broadcaster Channel 4 will live-stream behind-the-scenes footage from its T4 On The Beach live music event exclusively on Facebook, Jessica Davies reports in New Media Age. This represents the first time that the broadcaster has live-streamed an event through the social network. In order to access the footage, viewers will first have to "Like" the T4 Facebook page (note: T4 is the brand of a Channel 4 programming slot, targeted at teenagers); they will then be able to select between four camera angles.
  • Cisco Systems is in the process of selling off its set-top box manufacturing facility in Juarez, Mexico, in a bid to cut expenses, Jeff Baumgartner reports in Light Reading Cable. The company is planning to outsource its STB manufacturing operations.
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