Interactive TV News Round-Up (IV): Interactive Media Emmys, Invidi, Music Choice

--Interactive Media Emmy Nominees Announced
--Invidi Developing Automatic Content Recognition (ACR)-Based Interactive TV System
--Music Choice Offers Viewers of its VOD Show, "The Cut," a Free Song via QR Code

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

  • The Academy of Television Arts & Sciences has announced the nominees for the Emmy Award for Outstanding Creative Achievement in Interactive Media: "1) ABC's Grey's Anatomy Sync • • An ABC production in association with Nielsen and Gravity Mobile., Nielsen, Gravity Mobile; 2) Conan O'Brien Presents: Team Coco • • Conaco LLC. Team Coco Digital. 3) Fringe: Division • • Bad Robot Productions in association with Warner Bros. Television. Warner Bros. Television, Bad Robot Productions 4) Late Night With Jimmy Fallon • • Produced by Universal Media Studios and Broadway Video. Gavin Purcell, Producer. Sara Schaefer, Producer. Jimmy Fallon, Producer. Robert Angelo, Producer. 5) Oscar Digital Experience • • The Disney/ABC Television Digital Media Group in association with the Academy of Motion Picture Arts and Sciences. Disney ABC Television Group. Academy of Motion Picture Arts and Sciences."
  • Invidi Technologies, a company best known for its addressable advertising solutions, has been quietly developing an automatic content recognition (ACR)-based tagging system, called SnapPing, that allows broadcasters and advertisers to offer interactive TV services without using the set-top box, Todd Spangler reports in Multichannel News. The system requires viewers to point their iOS- or Android-based smartphone or tablet at an on-screen "SnapTag," and then uses a combination of audio-, text-, voice- or image-recognition to trigger supplemental content on the secondary device, Spangler writes.
  • Multiplatform music programmer, Music Choice, is teaming with record label, Island Def Jam, on a marketing campaign that makes a song from rapper, Big Sean, available to viewers of its VOD show, "The Cut," via a QR code. "Big Sean will be featured on the program this month talking about his video picks for best new school rap videos," Music Choice explains in its press materials. "During the show, an overlay will appear with a QR code prompting viewers to scan to receive a free song. The song, 'Almost Wrote You a Love Song,' can be heard instantaneously on viewers' phones once the code is activated. Viewers will also be able to receive the song via email for download and access behind-the-scenes photos from the set."
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