Interactive TV News Round-Up (II): CBS Interactive, Clikthrough, Gucci, Hearst, DECE

--CBS Interactive's New "Star Trek" iPad App Proving Popular
--Clikthrough in Interactive Video Deals with Gucci, Hearst Publishing
--DECE Launches B2B Licensing Program for its UltraViolet Digital Rights Locker System

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

  • CBS Interactive contacted [itvt] last week to let us know that its recently launched $4.99 "Star Trek PADD App" for iPad (see the article published on, July 11th) is proving successful. Although "it's only been available for two days, in the US it's beamed up to the #1 Paid Entertainment iPad app spot, and #2 Paid iPad app spot overall in the [iTunes] store," the company states in its press materials. "The app is also seeing tremendous success internationally and is now up to the #1 spots in the Entertainment category in both the Paid and the Top Grossing charts in 11 countries, including Croatia, Greece, Australia, Luxembourg, Netherlands, Canada, Germany, Ireland, New Zealand, Austria and United Kingdom. Additionally, the iPad app has broken into the Top Ten Paid and Top Grossing Entertainment categories in 32 countries around the world."
  • Clikthrough, a San Francisco-based company that specializes in powering clickable interactive video for commerce, has secured deals with Gucci and Hearst Publishing. An example of the company's work for Gucci can be seen here; and examples of its work for Hearst's Seventeen magazine can be seen here and here.
  • The Digital Entertainment Content Ecosystem (DECE) has announced the launch of its licensing program for content, technology and service providers for its digital rights locker system, UltraViolet (is designed to allow consumers to view digital media content that they have purchased on multiple devices, once they have authenticated themselves). "DECE continues to anticipate that, beginning this fall, consumers in the United States will be able to purchase select movies and TV shows with UltraViolet rights," the organization states in its press materials. "Designed to address growing discontent with today's siloed market for digital video, UltraViolet will provide consumers with a new, compelling way to collect and enjoy movies and TV shows from a wide array of outlets. This ecosystem will combine the benefits of cloud access with the power of an open, industry standard--empowering consumers to use multiple content services and device brands interchangeably, at home and on-the-go. Becoming an UltraViolet licensee will enable companies to implement technical specs; market content, services and products with the UltraViolet name and logo; and make use of a centralized digital rights locker system for consumers' management of their UltraViolet proofs-of-purchase. Licensing is available for companies to participate in UltraViolet through one or more of five defined roles: content provider, retailer, streaming service provider, app/device maker, and download infrastructure/services provider. Information on licensing can be found at DECE also published its technical specifications that define how the various ecosystem roles work together to bring UltraViolet to consumers. The specifications will ensure a consistent consumer experience, and ease the implementation process for participating companies. UltraViolet's specifications include a universal Common File Format for downloads, which allows consumers to copy playable files directly among multiple brands of registered apps/devices, even as they may run different UltraViolet-compliant Digital Rights Management (DRM) systems. With the Common File Format, titles intended for downloading will be encoded and encrypted by the entertainment content providers just once, but will play across multiple platforms, creating a highly efficient and streamlined alternative to today's vertical distribution systems. Initial UltraViolet licensees are now integrating with and beta-testing the digital rights locker system, which DECE will operate as a shared cloud resource for all licensees. Neustar, a provider of market-leading, innovative network and digital media interconnectivity solutions, was selected by DECE as a key partner to build and operate the UltraViolet technology infrastructure."
North America