Interactive TV News Round-Up (IX): Shazam, Spike TV, Time Warner Cable

--Shazam's Automatic Content Recognition (ACR) Tech Enhances Spike TV's "The Deadliest Warrior"
--Time Warner Cable Promises Patch to Fix Bugs in Version 2.0 of its TWCable TV iPad App

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

  • Audio-based automatic content recognition (ACR) specialist, Shazam (note: the London-based company is best known for offering a mobile application that consumers can use to identify music, as well as unlock supplemental content associated with TV shows--a process it calls "tagging"), contacted [itvt] Wednesday to let us know that its Shazam for TV service is being featured in the third season of the Spike TV show, "The Deadliest Warrior" ("pits history's greatest military leaders against each other, determining which is the 'deadliest' based upon weapons and tactics analysis"). Shazam, which recently raised $32 million in order to further its efforts to target the TV space (see the article published on, June 22nd), says that each episode of the show "will feature a Shazamable moment, giving viewers access to an extended three-minute preview of the following week's episode."
  • Earlier this month (see the article published on, July 7th), Time Warner Cable launched version 2.0 of TWCable TV, its streaming app for the Apple iPad. According to a post on Time Warner Cable's "Untangled" blog by the company's high-profile director of digital communication, Jeff Simmermon, TWCable TV 2.0 has been proving somewhat buggy: "We've identified a number of frankly aggravating issues that have presented themselves only in a live environment," Simmermon writes. "If you're experiencing the following issues, please be reassured that they should be fixed in an upcoming patch releasing by the end of this month at the latest: 1) The app crashes after iPad awakes from sleep or lock. 2) HD filter returns incomplete results. 3) Intermittently, guide listings will overlay other guide listings (text appears overwritten and jumbled). 4) The device selector slides off-screen or disappears altogether. 5) In-guide recording indicators do not appear. We've also discovered an intermittent quality issue with our live streaming that we are working to fix right now. This problem is independent of the Release 2.0 code bugs, and will be fixed very, very soon. I'm also seeing a number of issues that, according to the product team, will require a more involved troubleshooting process. These do not affect a lot of our customers, but we have noticed some conversation about them online, and we want to root them out." Simmermon's blog post, which also provides some troubleshooting tips for the problems he enumerates, can be viewed here.
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