Interactive TV News Round-Up (IV): CNN, DLNA

--CNN Launches "TV Everywhere" Service
--CNN Says Over 10 Million Consumers Worldwide Have Downloaded its Mobile Apps
--DLNA Sees "Unprecedented Growth" in Connected-TV Space

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

  • Time Warner-owned CNN has become the latest cable network to launch a "TV Everywhere" service (note: the "TV Everywhere" programming distribution model, which was originally championed by Time Warner chairman and CEO, Jeff Bewkes, seeks, via authentication technology, to make programming that pay-TV customers have already paid for through their cable, satellite or IPTV subscriptions available to those customers on multiple Web sites and platforms, and thus aims to head off the threat posed to pay-TV services by the increasing availability of over-the-top programming). The company on Monday began live-streaming its 24-hour news networks, CNN and HLN, on CNN.com, on the CNN App for iPad, and on the CNN App for iPhone and iPod touch, where they can currently be accessed by authenticated pay-TV customers of AT&T, Comcast, Cox, DISH Network, Suddenlink and Verizon (though not yet by customers of such high-profile MSO's as Time Warner Cable, Cablevision, Charter and DirecTV). Simultaneously with its TV Everywhere launch, CNN has unveiled what it bills as a "new video experience which seamlessly integrates live network TV into a larger and higher-quality video player, capable of delivering HD quality...CNN.com's new video experience offers a cinematic player that optimizes the video quality for a user based on their Internet connection, with the capability of delivering HD quality," CNN's press materials continue. "Video can be 'squeezed back' to allow a user to browse through curated CNN video collections and TV show clips without leaving the video experience. In addition to the live streams of CNN's networks, the video experience will continue to offer up to four live streams of breaking news and events, original video series and on-demand video clips with related CNN and HLN show information." Said Jim Walton, president of CNN Worldwide: "A principal goal for CNN is to make more of our content available to more people on more platforms, and CNN's participation in the TV Everywhere initiative is another step forward in that effort."
  • In other CNN news: The network says that over 10 million customers globally have downloaded its apps for iPhone, iPad, Android tablets and smartphones, and Nokia devices. It also says that its mobile Web site received 201 million page views in June.
  • The Digital Living Network Alliance (DLNA) has announced that it certified over 1,000 connected-TV models in North America, Europe, Korea and Japan in the first quarter of 2011--evidence, the organization says, of "unprecedented growth" in the connected-TV space. "The number of television models Certified by the Alliance in the first three months of the year was greater than the total number Certified in the first four years of the program," the DLNA states in its press materials. "There are now more than 4,000 Certified television models available, providing consumers with a convenient way to connect and enjoy content throughout the digital home...As the number of connected televisions grows on a global scale, and the television remains the hub of today's digital home, DLNA is making the sharing of content across consumers' home networks easier via standards-based products." Said DLNA chairman and president, Nidhish Parikh: "In just the first three months of this year, we saw an exponential increase in new television model certifications, demonstrating that the connected television is only increasing in importance as the focal point of today's fully connected digital home. Consumers are demanding connectivity amongst all of their home entertainment products and require the flexibility to share content between products developed by a variety of manufacturers. This demand increases each year and we expect to see continued growth in DLNA Certified televisions as a result."
Region: 
North America