Interactive TV News Round-Up (III): Bluestreak Technology, BrightLine, Cisco, Foxconn

--Bluestreak Technology Launches Consulting Practice
--Interactive TV Advertising and Marketing Agency, BrightLine, Receives $30 Million Investment
--Cisco Sells its Juarez, Mexico Set-Top Box Manufacturing Facility to Taiwan's Foxconn

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

  • Video delivery solutions provider, Bluestreak Technology, has launched a TV, video and mobile consulting practice called Bluestreak Creative Labs. "Bluestreak Creative Labs distinguishes itself with a dedicated team of experts skilled in the creative design and intelligent development of cross-platform and over-the-top (OTT) applications optimized for connected televisions, set-top boxes, mobile phones, and other consumer electronics," Bluestreak states in its press materials. "The team of architects, designers and application developers has deep expertise in a wide range of embedded device environments, reflecting over a decade spent optimizing cross-platform user experiences for operators and technology companies such as Bouygues Telecom, Orange, Time Warner Cable and Videotron. By providing companies with the solutions that only come with years of experience, Bluestreak Creative Labs accelerates time-to-market and reduces the risk in launching critical TV and mobile services." According to Bluestreak, its new consulting practice's "core team" includes: "1) System architects, who design the necessary information architecture components of an application solution and suggest optimizations to maximize performance. 2) Designers, who visually define the user experience concepts according to the customer's strategy, marketing and branding. They also develop wireframes that balance the need for both brand consistency and fluid navigation and oversee usability testing of application prototypes. 3) Application developers, who validate designer proposals, build the appropriate software, and develop the services in the selected presentation technology. 4) Content specialists, who will analyze, document, and recommend content strategies to produce an application interface that is intuitive for the end-user to follow and understand."
  • Interactive TV advertising and marketing agency, BrightLine, has announced that it has received a $30 million "strategic growth investment" from private equity firm, JMI Equity. JMI will now have a minority interest in BrightLine, and general partner, Brad Woloson, will join the company's board of directors. "Headquartered in New York City, BrightLine develops and executes advanced TV marketing strategies for global consumer products companies including Unilever, GlaxoSmithKline, Intuit, Cisco and Kellogg's," BrightLine states in its press materials. "The company's proprietary process aggregates consumer behavior trends and measures program results across all cable, satellite and other TV platforms, providing a unique value to its clients that extends beyond traditional TV advertising. BrightLine transforms TV advertising into an effective, consumer-driven interaction, resulting in superior viewer involvement that leads to deeper engagement and higher levels of brand recall, purchase intent and product sales." Said JMI's Woloson: "We believe that BrightLine is the clear leader in this market and are very pleased to announce our investment in the company. "[BrightLine CEO] Jacqueline [Corbelli] and her team are extremely talented, and their innovative services are helping companies break through a complex and fragmented media landscape to engage with consumers in meaningful and rewarding ways. Interactive TV should continue to play an integral role in advertising and we see a number of growth opportunities that we believe we can help BrightLine achieve."
  • Cisco has announced an agreement to sell its set-top box manufacturing facility in Juarez, Mexico to Taiwanese outsourcing company, Foxconn. "The agreement is another step in Cisco's efforts to streamline operations and supports Foxconn's commitment to co-locate with customers in order to better meet their end-market needs," Cisco states in its press materials. "The companies will work closely to ensure a smooth transition and minimize any impact on customers and employees. Cisco assumed ownership of the 5,000-person Juarez facility with the acquisition of Scientific-Atlanta in 2006. The facility manufactures video and telecommunications equipment for the service provider market. The agreement brings Cisco's video equipment manufacturing in line with the company's overall strategy of partnering with world-class contract manufacturers to deliver the highest-quality products to customers. The agreement also positions the companies to further expand their strategic partnership in North America." Said Cisco COO, Gary Moore: "Today's announcement further simplifies and consolidates Cisco's manufacturing operations. After working closely with Foxconn for many years, we know they are a strong strategic fit with Cisco's long-term goals and are committed to a successful future in North America. We remain fully committed to our service-provider customers and partners, and will continue investing in existing and new video platforms, including set-top boxes, as part of our Videoscape vision."
North America