Interactive TV News Round-Up (III): Motive Television, MultiChoice, Orb Networks

--Motive Television Launches "Video to Go" Sideloading Capability
--South Africa's MultiChoice Launches Transactional VOD Service
--Orb Live App Enables Streaming of Premium Online Programming to Smartphones

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

  • Motive Television has announced "Video to Go," which it bills as a "major advancement" in its Television Anytime Anywhere platform, enabling "the seamless loading of recorded movies and other pre-recorded material to laptops, iPads and other tablet and mobile devices. The advancement allows viewers to transfer a recorded file from their set-top box to a second screen, or mobile device, to watch anytime, anywhere without the need for an Internet signal," the company's press materials continue. "For example, viewers can pre-load an iPad with content from a home set-top box for later viewing on an airplane, viewing in the back of a car, or commuting on a train. This new technology brings together Motive's two patented capabilities, Television Anytime and Television Anywhere (US patent pending), into one product that allows viewers to simply sideload content to any mobile device. It also provides opportunities for the hospitality industry, airport lounges, and coffee houses to offer Video to Go to their customers. Motive will be launching this product this autumn, enabling operators and broadcasters to provide: 1) The sideloading of VOD content for viewing anytime and anywhere on any iPad, tablet or mobile platform. 2) The provision of a branded device user interface with social networking interactivity."
  • MultiChoice South Africa's satellite-TV service, DStv, has launched BoxOffice, which it is billing as South Africa's first transactional VOD service. "The BoxOffice service will be rolled out in several phases," MultiChoice explains in its press materials. "The first phase is today's launch of a satellite-based value-added offering to DStv Premium subscribers via their PVR's. The next phase of the BoxOffice roll-out will be an online offering, available to all South African broadband users by the end of this year. Using the service is easy: Press the green button on your PVR remote and follow the steps on your television screen. BoxOffice movies are readily available for viewing, as they are pre-loaded onto your PVR decoder. Payment is done through monthly debit order, by pre-loading funds into your account or by credit card. Once a movie is rented, it can be viewed multiple times within a 48-hour period. For launch, the first BoxOffice movie will be free. A maximum of 15 movies will be available at any one time, with new movies added as they are released for the BoxOffice service by studios. The number of movies is limited due to storage constraints on the current PVR's. Approximately 150 blockbuster movies from most of the major Hollywood studios will be released on the BoxOffice service during the course of a year. Studios generally release VOD movies in a similar timeframe as they become available for home DVD rentals...This service will be launched to DStv Premium subscribers with PVR's from Friday, 22 July 2011, at an introductory price of R25 per title." Said DStv Online CEO, John Kotsaftis: "Offering a VOD service via satellite initially, allows us to make it widely and instantly available to our subscribers, regardless of constraints in broadband availability in South Africa."
  • TV placeshifting company, Orb Networks, has unveiled its new Orb Live app, which it bills as "the first service that enables consumers to stream the vast majority of popular premium online TV shows, sports, movies and more directly to their iPhone or Android devices. For TV viewing anywhere and anytime, Orb Live makes it simple and affordable for people to watch shows from Hulu, ABC, CBS, Fox, ESPN and more, with its unique technology that streams TV shows for free to a mobile phone," the company's press materials continue. "Orb Live is the first service to stream free, ad-supported Hulu to mobile devices. Priced at only $9.99, with no subscription fees, Orb Live opens up a whole new world of entertainment options for mobile phone users, with thousands of TV shows available. Orb Live features premium online content, including full TV show episodes--which until now could only be watched through your computer's Web browser. With Orb Live, consumers can also watch a huge array of sports and movies via services such as Netflix and Amazon Video on Demand...To help consumers easily find and watch their favorite shows, Orb Live features a powerful and easy-to-use global index of TV shows. Consumers simply type in the name of the show they want and then Orb quickly finds the show, without having to specify its source (e.g. Hulu, Netflix, ABC, CBS, etc.). The new version of Orb Live also provides consumers with all of the features of the original Orb Live, including live streaming of any music files, online music (Pandora, Sirius, etc.), video files (downloaded DivX/XviD files, home movies, etc.) photos and more to a mobile phone. The new version of Orb Live for the iPhone is available immediately, with planned availability for the Android in mid-August. To get started, consumers download the free Orb Caster software from to their PC or Mac and then download Orb Live from the App Store or Android Marketplace. Orb Live requires Edge, 3G, 4G or WiFi network for connection to the Internet, to stream media via Orb Live to a mobile phone."
North America