"Creative Visions" at The TV of Tomorrow Show 2011

Creative Visions I

[itvt] is pleased to present videos of the two "Creative Visions" sessions from The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The sessions--which were hosted by Nick DeMartino of Nick DeMartino Consulting and founder of the American Film Institute Enhanced Television Workshop (subsequently renamed the AFI Digital Content Lab)--featured lectures and presentations that showcased new creative visions in interactive television and video.

The presenters for Day One's "Creative Visions" session were:

  • Paula Byrne, Managing Director at Pushbutton (which has just been acquired by Amazon), who focused on user experience (UX) design, addressing such topics as why UX is now so important; what is right and what is wrong with current UX design; how technology is impacting UX design today; and how it will impact it in the future.
  • Dustin Callif, Executive Producer of Digital at Tool of North America, who drew on his work on "Touching Stories," an application that contains four interactive live-action short films designed specifically for the iPad, in order to illustrate how touch and physical movement can be used to drive an interactive narrative.
  • Michael Payne, Director of Experience Design at Intel, who focused on the user experience of connected TV, and attempted to define the roles that content integration, social presence, new forms of interaction and multiple screens need to play in that experience going forward.

The presenters for Day Two's "Creative Visions" session were:

  • Itamar Gilad, Product Manager for Interactive Video at YouTube, who provided statistics and use cases illustrating how YouTube's Annotations technology, which the company launched without much fanfare back in 2008, has ignited an explosion of interactive video creativity--much of it from non-professional users--in such areas as gaming, tutorials, promotion and cross-promotion, choose-your-own-adventure narratives, advertising and more.
  • Olivier Lacour, VP of Design at NDS, who drew on learnings from focus groups on EPG's and from NDS's deployment of its Snowflake user interface with Portuguese operator, Zon Multimedia, in order to elaborate a vision for the future of TV guides and UI's.
  • Nathan Shedroff, Chair of the MBA in Design Strategy Program at the California College of the Arts, and Chris Noessel, Director of Interaction Design at Cooper, who presented findings on gestural interfaces--including the seven gestural meanings adopted by Hollywood and the "narrative stance that isn't"--from their ongoing work on the lessons that interface designers can learn from science fiction.
North America