New Edition of Michael Collette's INdustry Column Asks How Interactivity Might Improve "Advertising Math"

[itvt] is pleased to present the LATEST EDITION of INdustry, our new column by interactive TV industry veteran, Michael Collette, managing director of MediaTech Strategies. This edition of the column sees Collette contemplating a study published last year by Canoe Ventures, in order to explore whether interactivity might "improve advertising math."

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