Interactive TV News Round-Up (II): Cablevision, Civolution, Clearleap, LG Electronics

--Cablevision Launches Live Streaming App for iPhone, iPod touch
--Civolution Announces its IBC2011 Exhibit Plans
--Clearleap, LG Partner to Enable Operators to Deliver Programming OTT to LG Connected TV's

Because the [itvt] editorial team has been on the road the past few weeks, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Following its launch earlier this year of a live streaming iPad app, dubbed the Optimum App for iPad (see the article published on, April 4th), Cablevision has announced the availability of a similar app for iPhone and iPod touch. "Cablevision customers can now enjoy more than 300 channels of live TV and thousands of titles of video-on-demand (VOD) on all three devices, in addition to DVR management, interactive guide information and search," the MSO states in its press materials. "And, for the first time, customers can use the app on all three devices as a virtual remote control for conventional TV's in the home, maximizing its value as a discovery and navigation tool. Cablevision was the first company to offer its full cable television service on an iPad in the home and now becomes the first to extend this functionality to the iPhone and iPod touch. The Optimum App is available free in the Apple App Store. Customers who have already downloaded a previous version of the Optimum App for iPhone and iPod touch, which did not include access to live TV, VOD content or remote control functionality, can easily update to the new and full-featured version. In just four months, Optimum App for iPad had been downloaded more than 200,000 times...Cablevision uses its secure and proprietary cable television network to deliver cable programming to customers for viewing on its Optimum App, and content is not delivered over the Internet. Customers do not need to have Internet access to use the Optimum App. The Optimum App turns these display devices into additional televisions in the home, enabling Cablevision customers to view the same live programming and VOD content already being delivered to other TV's in the home as part of the service they have paid for. Cablevision has the right to distribute programming over its cable system to in-home iPhones, iPods, iPads and other devices functioning as televisions under its existing distribution agreements with programming providers." Said Cablevision's EVP of product management, John Trierweiler: "Our new Optimum App for iPhone and iPod touch extends Cablevision's leadership in offering our full cable television service on new devices, functioning as televisions in the home. We are also pleased to maximize the value of our Optimum App as a navigation and programming discovery tool by incorporating controls for home TV's as well. The introduction of this remote control functionality will make it even easier for our customers to locate and view all of the content they already receive as part of their television subscription, whether they want to watch on conventional TV's or these Apple devices."
  • Civolution contacted [itvt] earlier this week to let us know about its exhibit plans (Hall 2, C.30) for IBC2011. The company says the tradeshow will see it launching VideoSync 2nd Screen, its companion-device synchronization solution, in Europe, and also unveiling various enhancements to its Teletrax media-monitoring solution. Said Civolution CEO, Alex Terpstra: "By launching solutions that bring measurability and consumer engagement to the broadcast space, we're helping media businesses to enhance revenues generated from TV. The new product launches at IBC are perfect examples of how Civolution's watermarking and fingerprinting technologies can increase profits through tracking and triggering consumer activities. Multiple and major new functionality in our Teletrax media monitoring platform enables rights-holders, distributors, advertisers and sponsors to accurately monitor how their content is consumed, a critical measurement tool for media companies to calculate ROI's. The IBC launch of our VideoSync solution is also highly exciting, as it enables broadcasters and brands to generate new revenues by deepening relationships with consumers. I look forward to demonstrating our full range of interactivity, measurability and content security solutions for the broadcast space at what is shaping up to be one of the most exciting IBC's." More information on what Civolution will be demo'ing at IBC2011 can be found here.
  • Clearleap and LG Electronics have announced a partnership to enable TV operators to deliver programming over-the-top directly to LG's Smart TV platform. Clearleap is demo'ing the companies' joint solution at CableLabs' Summer Conference in Keystone, Colorado this week. "By leveraging the open standards-based LG Smart TV platform, in conjunction with the IP content management and delivery technologies of Clearleap's Stream On Demand solution, TV operators can manage, process, and publish video, while offering an advanced user experience similar to other next-generation offerings currently available on LG Smart TV's," the companies state in their press materials. "The integration with LG expands the reach of Clearleap's Stream On Demand solution to a leading manufacturer in the TV industry. Clearleap recently announced the integration of its streaming solutions with a variety of connected entertainment TV box providers as well as a set of API's designed to make it fast and simple for TV operators to create and offer a TV Everywhere service. All Clearleap products can be offered as hosted, cloud-based solutions, or licensed software products, enabling quick time-to-market, low cost-of-entry, operational simplicity, and a pay-as-you-go business approach." Said Clearleap CEO, Braxton Jarratt: "LG has been pioneering innovative revisions to the TV experience and continues to do so by making it simple and cost-effective for TV operators to deliver programming services directly to their IP-connected Smart TV sets. Cable TV operators--big and small--now have at their fingertips the ability to deliver a more robust and fully managed service to subscribers using broadband networks--and we fully expect them to take advantage of that."
North America