Interactive TV News Round-Up (I): Bravo, OkCupid, Cablevision, Viacom, DirecTV

--Bravo Teams with OkCupid on Interactive Promotion for "Most Eligible Dallas"
--Cablevision and Viacom Resolve Litigation over Cablevision's Live Streaming iPad App
--DirecTV to Offer Interactive TV Coverage of 2011 PGA Championship

Because the [itvt] editorial team has been on the road the past few weeks, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Bravo is teaming with online dating service, OkCupid, on an interactive promotion for its new reality series, "Most Eligible Dallas" (premieres August 15th, 10PM ET/PT). "To create a more immersive experience for viewers, cast members are integrated into users' searches, where they each have their own 'dating profiles,'" Bravo states in its press materials. "Fans can learn more about the cast by reading their profiles and watching video bios where they dish on everything from their dating style to why Dallas is the perfect city for singles...Adding a unique element to the campaign, OkCupid searched their Dallas database to pull 'Most Eligible'-related insights and correlated them with other dating stats to create interesting facts such as 'Dallas residents are younger than Miami, more adventurous than Atlanta and sexier than New Jersey.' In addition, users can 'like' a cast member by sharing the news on their Facebook wall and in their news feed." Said Bravo's SVP of marketing, Ellen Stone: "OkCupid is our ideal partner for a show like 'Most Eligible Dallas' that focuses on a successful, single cast looking for love. It presents Bravo with an opportunity to personalize our messaging to reach an audience in the exact mindset when they are most receptive to find love and insight on how to do so."
  • Cablevision and Viacom have announced that they have reached an agreement to resolve litigation that Viacom brought against the MSO in the Southern District of New York after the latter launched its live-streaming Optimum App for iPad earlier this year. The companies have issued the following statement: "Viacom and Cablevision have agreed to resolve their pending litigation, and the Viacom programming will continue to appear on Cablevision's Optimum Apps for iPad and other IP devices. In reaching the settlement agreement, Cablevision and Viacom were able to resolve the iPad matter and an unrelated business matter to their mutual satisfaction. Neither side is conceding its original legal position or will have further comment." Viacom also sued Time Warner Cable over a similar streaming app (TWCable TV): that litigation is now on hold because the companies appear to believe they can reach a negotiated settlement of their differences (see the article published on, June 22nd).
  • DirecTV has unveiled its plans for HD interactive TV coverage of the 2011 PGA Championship. A multiscreen Mix channel (701) will allow viewers to switch between audio from four component channels: the main network feed and three channels devoted to the marquee group, a featured hole and players in depth respectively. Viewers will also be able to select any of the component channels to watch it in full-screen mode. In addition, they will be able to press red to access: 1) real-time scores for the top-5 leaders; 2) a leaderboard for the entire tournament; 3) expanded stats, including driving distance and fairways hit; and 4) a 10-question trivia quiz.

North America