Interactive TV News Round-Up (III): Fox, ABC, Google, Motorola Mobility, Music Choice

--Fox Implements "TV Everywhere" Model for its Online Programming, ABC Set to Follow
--Google to Acquire Motorola Mobility for $12.5 Billion
--Music Choice Says its Interactive Music Video Network, SWRV, Has Generated 20 Million Interactions

Because the [itvt] editorial team has been on the road the past few weeks--as well as working on our second annual TVOT NYC Intensive event--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • As it previously announced it would, Fox is no longer making its shows available on and Hulu the day after they air, except to consumers who have authenticated themselves as subscribers to DISH Network (or Hulu Plus). All other consumers now have to wait eight days after a show's broadcast to view it online. Fox is encouraging consumers to contact their pay-TV provider to participate in its "TV Everywhere" initiative and provide them with immediate online access to its shows. Meanwhile, according to a report by All Things Digital's Peter Kafka, ABC is also set to delay online access to its programming, except for authenticated pay-TV customers. This move was foreshadowed by Robert Iger, president and CEO of ABC's parent company, Disney, during the latter's earnings conference call last week: "The relationship that we have with the distributors is a very valuable one, and it's one that we aim to respect by both protecting what we currently have and determining or figuring out ways that we can expand on it," he said. "Our overall approach of late has been to make deals that increase revenue, while at the same time, protect and respect basically the multichannel or the channel distribution value that we see today. So, we're looking at deals that are largely library in nature, meaning very little if any content that would be in season, mostly prior season. But also, trying to build into at least some of these deals, some form of authentication, [that]...will allow access to our programming faster or in a more aggressive window, if the customer is a multichannel subscriber...You are right in your assessment that we'll basically push the window back or make access to the programming more difficult or later, except if customers are authenticated as a subscriber."
  • As all our readers presumably know by now, Google has announced that it will acquire Motorola Mobility for $12.5 billion. Opinions differ widely as to what impact the acquisition will have on Motorola's set-top box unit, its cable-operator customers, and Google's own Google TV platform. Here's what Forrester's Josh Bernoff and TDG's Colin Dixon have to say.
  • Multiplatform music programmer, Music Choice, announced last month that its interactive music video network, SWRV, has now generated 20 million viewer interactions since its launch in February, 2010. 68% of those interactions were by Web and 32% by phone, Music Choice says. "SWRV is currently available throughout the US via several providers including Verizon FiOS, Cox Communications and AT&T U-verse," Music Choice states in its press materials. "From creating and starring in video dedications, to voting for the next video to play, and even taking over their own show, viewers can interact with and control SWRV content through their mobile devices and online at" Said Music Choice's VP of programming and content development, Damon Williams: "This is a huge milestone for Music Choice’s interactive network SWRV. Viewers love to interact and get their say on what videos air next on SWRV. As a result we have seen artists like Chris Brown continue to reemerge, artists like Ke$ha continue to grow, and have even seen some videos find success without major support from traditional media outlets like radio."
North America