[itvt] Presents...TVOT NYC Intensive 2011

--East Coast "TV of Tomorrow Show" Event Will Feature Three Tracks, over 100 Expert Speakers and Panelists, an Art Exhibit, and [itvt]'s First-Ever Holiday Party
--Tickets on Sale Now: Special Early-Bird and Group Rates Available

[itvt] is pleased to announce that our second annual TVOT NYC Intensive will take place Monday, December 5th at 730 Third Avenue in Midtown Manhattan.

As its name implies, TVOT NYC Intensive 2011 will pack all the excitement of our flagship TV of Tomorrow Show (spring 2012, San Francisco)--now in its sixth year--into a highly focused, dialog-driven, one-day "intensive" event. Its goal will be to enable the pay-TV operators, consumer electronics manufacturers and technologists who are building the TV platforms of tomorrow to engage in a fruitful exchange of ideas with the brands, broadcasters, networks, producers, agencies, designers, social media companies and other stakeholders upon whom the success of those platforms depends.

In addition to compelling and timely panel sessions, keynotes, firesides and workshops, TVOT NYC Intensive 2011 will continue [itvt]'s tradition of complementing our shows with a thematically relevant art exhibit, and will also feature our first-ever Holiday Party.

  • For discounted early-bird registration

Register for TVOT NYC Intensive 2011 - New York City in New York, NY  on Eventbrite

  • To find out more about sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806
  • To find out more about renting private meeting and demo rooms at the show, contact us at swedlow@itvt.com or 415-824-5806
  • To see what sponsors, exhibitors, speakers and attendees had to say about our two most recent TV of Tomorrow Show events (The TV of Tomorrow Show 2011, May 17th-18th; and TVOT NYC Intensive 2010, November 18th), click here
  • For a gallery of photos from The TV of Tomorrow Show 2011, click here
  • To discuss TVOT NYC Intensive, or to give us feedback and suggestions (including new technologies you would like to see showcased and topics you would like to see discussed), email us at swedlow@itvt.com


TVOT NYC 2011 sponsors include: Canoe Ventures, Softel Group, RCDb, Rovi, Visible World, Zeitera and Breakaway Communications




Like last year's inaugural show, TVOT NYC Intensive 2011 will offer three tracks, featuring over 100 industry-expert speakers and panelists:

  • The Today Track will focus on the hard data that can be gleaned--and the lessons that can be learned--from the many deployments of interactive and advanced TV that are already in the field today. Representatives from the operators, technology providers, CE manufacturers, broadcasters, networks, advertising agencies, brands, social media companies and other players that are currently implementing interactive, multiplatform and on-demand television in the US and beyond will present examples of their work, and provide attendees with new deployment statistics, reports from the field, best practices and other insider insights. In addition, representatives of prominent research companies will unveil never-before-published findings on how consumers are responding to the new TV experiences now available to them.
  • The Tomorrow Track will provide attendees with the opportunity to explore how the various platforms, technologies, standards, content genres and business models that make up today's interactive/advanced TV space are likely to evolve over the coming months and years, and to identify new technologies, new forms of programming and other developments that are likely to impact the space in the future. Highly interactive, dialog-driven sessions will enable attendees not only to hear from the companies, organizations and people that are shaping the future of interactive/multiplatform/advanced TV, but to question those experts and provide them with feedback on their efforts.
  • The Workshop/Master Class Track will provide smaller groups of attendees (10-80 people, who have signed up for each session on a first-come-first-served basis) with a more intimate environment in which to: 1) see and learn about promising new interactive and advanced TV technologies and business strategies; 2) get their questions and concerns answered by subject matter experts; and 3) gain practical skills for implementing interactive and advanced TV experiences.

In addition to these three tracks, the event will feature vendor booths and private meeting rooms, a curated exhibit of contemporary artworks that exemplify the theme, "TV of Tomorrow," and [itvt]'s first-ever Holiday Party.



Last year's TVOT NYC Intensive event sold out well in advance, so we strongly encourage you to purchase your tickets early. To purchase tickets for TVOT NYC Intensive 2011, CLICK HERE.

  • Tickets are currently available at the special super-early-bird rate of $575. From September 1st through September 30th, they will be priced at $675; from October 1st through October 30th, they will be priced at $775; and from November 1st through December 5th, they will be priced at $875.
  • A special package that includes both a ticket to TVOT NYC Intensive and a ticket to the TV of Tomorrow Show 2012 in San Francisco is also available (representing a savings of up to $1,100 on the full ticket price of both shows). To purchase this special two-event package, click here.
  • To find out about special group rates (three or more), contact Tracy Swedlow at swedlow@itvt.com or (415) 824-5806.



[itvt] has already confirmed an initial line-up of speakers, panelists and workshop leaders for TVOT NYC Intensive 2011, but we are still open to your suggestions for topics you would like to see covered on the event's schedule, and for speakers you would like to see participate in the event. Please contact Tracy Swedlow, at swedlow@itvt.com or 415-824-5806, to discuss your proposal. Please note that [itvt] is not a pay-for-play organization and that speakers do not have to pay any fee to participate in our TVOT events.


TVOT NYC Intensive offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company--at the event itself, in the [itvt] newsletter and on our Web site, and in our talk radio show. Sponsors also have the option of securing a room at the show for private meetings, customer hospitality and demos. If you would like to find out more about sponsoring the event, email us at swedlow@itvt.com or call 415-824-5806.


TVOT NYC Intensive's exhibit floor is located in an area that is highly trafficked by the event's attendees. However, exhibit space is limited and we are assigning it on a first-come-first-served basis. So to guarantee that your company will have a booth at the show, please contact us as soon as possible at swedlow@itvt.com or 415-824-5806.



The [itvt] editorial team develops the agenda for our TV of Tomorrow Show events through an extensive and elaborate dialoguing process with key industry players, that is designed to ensure that each show covers all the issues that are currently of most pressing relevance to the industry. As a result, we typically announce the agenda just a few weeks before each show. However, some of the issues that we are currently tracking and that we expect to explore at TVOT NYC Intensive 2011 include:

  • The relationship between interactive TV, data generation and targeted advertising: New opportunities for measurement, analysis and addressability that are made possible by the advent of a national interactive TV platform.
  • The significance of pay-TV operators' and broadcasters' embrace of the iPad and other companion devices.
  • Hybrid TV and its significance for pay-TV operators.
  • Recent and pending developments in interactive TV standards and initiatives, such as EBIF, tru2way, Canoe, UltraViolet, Ad-ID, OIPF, and more; and how these standards need to evolve going forward.
  • The emergence of Automatic Content Recognition (ACR) technology as an enabler of broadcast-synchronized interactive TV advertising and programming enhancements, both on second-screen devices and connected-TV sets; and the implications of this emergence for established interactive TV technologies and business models.
  • How brands and agencies can take advantage of the wealth of data generated by viewers' interactions with TV programming and advertising, in order to make their campaigns more accountable and thus more effective.
  • The ways in which Facebook, Twitter and other social media platforms have become key players in the TV space, and what broadcasters and advertisers need to understand about the social-TV phenomenon and its potential to change the nature of programming and the economics of television.
  • The extent to which the "cord-cutting" phenomenon presents an existential threat to the pay-TV industry--or has instead been oversimplified and overhyped; and the extent to which new developments in pay-TV, such as dynamic, addressable VOD advertising, and the UltraViolet and TV Everywhere initiatives, will help operators defend against any threat posed by cord-cutting.
  • The "IP-ification" of cable television.
  • The profile of the interactive consumer.
  • Reports from the field: How tcommerce, interactive RFI advertising, social TV, connected-TV apps and other interactive TV deployments are faring in the real world, and what these deployments tell us about the business models for the TV of tomorrow.
  • Connected-TV app stores, over-the-top delivery of live and on-demand programming, the "open cable API," "cable as an app," and more: The rapidly evolving relationship between the pay-TV, consumer electronics and programming/content industries.
  • The impact of new interactive broadband video technologies (hotspotting, overlays, image tracking, etc.) on the interactive TV space.
  • How interactive technologies are giving rise to new forms of cross-platform storytelling and new narrative genres.
  • The economics of interactive TV: Which interactive platforms and services are generating revenues today and how?
  • The future of TV design: How to ensure that usability and high-quality design become a core element of the interactive TV user experience, and not just an afterthought; strategies for designing cross-platform interactive video experiences; making the business case for good design; and more.
  • How gestural control and touchscreen interfaces could reinvent the user experience of television.
  • How the emergence of tcommerce and vcommerce could impact the advertising industry, and how tcommerce-enabled commercials could change the economics of television.
  • How interactive TV will impact local broadcasters and their markets.
  • Outreach and evangelism: How to drive consumer awareness and adoption of interactive TV.
  • Whether cable, satellite and telcos should work together on a united national interactive TV vision.
  • Augmented reality, gesture recognition, cloud-based computing and other emerging technologies with the potential to impact the interactive TV space.
  • The continued importance of gaming to the interactive TV industry.
  • The latest tools for creating and delivering interactive and multiplatform television.
  • The impact of streaming video on the Internet infrastructure, and the significance of such issues as Net Neutrality and bandwidth caps for the broadband video industry.
  • The practicalities of interactive content development, deployment, and tracking.
  • Emerging paradigms for content discovery and navigation.
  • The "gamification" of television.



730 Third Avenue is centrally located in Midtown Manhattan, a short walk from Grand Central Terminal, and close to numerous hotels, restaurants and parking facilities. TVOT NYC Intensive 2011 will take place on the facility's 17th floor, which features 22-foot windows that afford panoramic views of Midtown, as well as a dramatic two-story atrium that will provide an inspiring setting for the show's vendor booths and art exhibit. The facility also offers a small number of private meeting rooms, which we will be making available on a first-come-first-served basis.



"I was most impressed with the quality of the conference. The stage set, art exhibit, audience quality and planning were amazing. Fantastic job." -- Gary Shapiro, President and CEO, Consumer Electronics Association

"I really enjoyed it and you did a terrific job pulling this together and getting attendance for the first appearance in NYC. I think it went really well and I heard a lot of positive feedback about the whole event." -- Jim Turner, SVP of product, Canoe Ventures

"It was wonderful to see you, and the show was incredible!" -- Vibha Rustagi, President and CEO, itaas

"The conference was fantastic as always...panels were spot-on for issues my team is facing. The mix of people was brilliant and well-orchestrated and the caliber of attendees and speakers high. I'm already looking forward to the next one!" -- Jon Dakss, VP of Emerging Media, NBCUniversal

"An important note to say a HUGE thank you for doing such a great job last week. We were delighted with all aspects of the show and look forward to supporting the event next year....You once again created a truly special and differentiated show, with quality and original panels, and a great group of mover and shaker attendees. We were delighted with the quality of conversations we had. Equally, the papers were of a high standard, as were the speakers. Tracy, Richard and their team are to be commended for creating a differentiated event that was both productive, and yet unusually enjoyable." – Sam Pemberton, CEO, The Softel Group

"Thanks again for a great show." -- Seth Haberman, CEO, Visible World

"Thanks, Tracy. You did a great job. The conference was darn impressive. We were happy to participate and support it." -- George Schweitzer, President, CBS Marketing Group, CBS 

"Thank you for the opportunity to participate in TVOT 2011. Our unique session was particularly interesting. From preparation to the actual discussion, I really enjoyed the whole process." -- Clayton Banks, President and Executive Producer, Ember Media

"Really great job pulling together a conference that allowed an open discussion of many of the opportunities and challenges for our future." -- Robert Dandrea, Distinguished Engineer, National Engineering and Technical Operations, Comcast

"It was fun to be a part of it. I met some great people." -- Dustin Callif, Executive Producer of Digital, Tool of North America

"Thought it was a great conference." -- Adam Cahan, CEO, IntoNow, a Yahoo! Company

"It was a wonderful event--seems to get better each year." -- Brandon S. Brown, CEO, Zodiac Interactive

"It was a really great show! I think you did an outstanding job in gathering a large number of industry-shapers together to discuss the hottest topics moving our industry today. I was really honored being part of such a great event." -- Thomas P. Dvorak, Chief Marketing Officer, APRICO Solutions, Philips

"Thanks for a terrific conference. I have to say I was overwhelmed by the positive response to my presentation (and the presentations by all of the speakers in my section).  I must have collected over 30 business cards. The content of the conference was so relevant to what we are doing at comScore." --Joan FitzGerald, VP of Television Sales and Business Development, comScore

"I wanted to let you know that me and my team from Donovan thought this was a terrific conference. Great content, people and venue." -- Harvey Kent, Chief Media Strategist, DDS

Great job with the show this year! Would love for AETN to be involved again in the spring." -- Elizabeth Braiman, Manager of Distribution Development, AETN

"Fabulous job with the show again this year!" -- Jane Clarke, Managing Director, CIMM

"Thank you for inviting me to a wonderful show." -- Jason Trucco (Director of 360-Degree Music Videos for Macy Gray and Devo)

"I can't thank you enough for including me in the TVOT festivities. It was so amazing and has generated a significant amount of buzz that continues to linger around the size and quality of the show. Your genuine passion for blazing a trail and unique way of nurturing industry relations are unmatchable." -- Erin Flood,  Content Strategy and Acquisition, Verizon

"A quick note to say what a brilliant show it was. Well done! As ever, really interesting people, great sessions and thoroughly enjoyable...I think you did a great job capturing the spirit of the moment." -- Jasper Smith, CEO, PlayJam

"Last week's show was great, per usual. So informative and, as always, some of the best conversations I have all year happen at TVOT." -- Kate Ertmann, President/Executive Producer, ADi Animation Dynamics

"I just wanted to thank you for putting on such an awesome show! I had a great time and met some great people. The topics were excellent, the food was tasty and the location superb." -- Kevin A. Shaw, Ph.D, CTO, Sensor Platforms

"Want to say [it was a] great show! I learned a lot from it." -- GakWee Low, Group Product Manager, PayPal

"Belated thanks for organizing a fantastic conference. Having been to many of these things, yours is one of the best because of the high quality of attendees and discussion. Plus you know everyone and are so sincere; it was really enjoyable on all levels. Thank you so much for including me." -- Lisa Hsia, EVP of Digital Media, Bravo Media

"Really appreciate the opportunity to join yesterday...It was really fun." -- Matt Apfel, VP of Content, Coincident.TV

"Congratulations on a successful event. It was clearly run well, and very informative. I am new to the ITV space and found the time spent very valuable to me personally." -- Dennis McCauley, Affiliate Sales and Marketing, Disney and ESPN Networks

"Thanks for having orchestrated yet another stellar conference. The finale 'TV in 2030' panel was an incredible treat." -- Matthew McKenna, ITV Operations Manager, NBCUniversal

"Great conference last week! Thanks for pulling it together." -- James Mumma, Executive Director of Interactive TV Product Development, Comcast

"Fantastic work putting together such a great event for the business. Events like these really help to move the needle forward for the ITV business and I'm appreciative of that." --Matt Bayer, Supervisor, National Broadcast, Carat

"Just a quick note among many, I'm sure, to congratulate you and Richard and your team on an excellent event. Your curatorial mastery is coming into its own now. You have an extraordinary ability to tell a story using the medium of conference planning. It's a mix of being very smart about the content and very savvy about the people. This has always been true, but I think you have crossed an invisible line into another dimension with this show. Everything ran on time, with a professionalism that was a joy to behold." -- Nick DeMartino, Nick DeMartino Consulting

"This was the first time I had attended a TVOT event, and I thought the quality of the discussions was outstanding. I thought it was excellent and I will absolutely look to attend next time." -- Michael Patton, Senior Manager of Product/Business Development, Sony Corporation

"I had a great time and connected with many people while there today. It is such a great thing that you do, and I appreciate your including me in it." -- Michael Payne, Director of the Experience Design Lab, Intel Labs

"This was a first time in many years that I was able to make your event in SF. I was thoroughly impressed by the quality of the content, panels and particularly by the venue and especially on how well the event was produced." -- Robin Wilson, Robin Wilson TV

"First let me thank you for putting together the show: it was my third video conference in 3 weeks and compared to Digital Hollywood or Streaming Media this was 10x better ROI." -- Kumar Gopalakrishnan

"It was a great show, Tracy. Thanks for pulling together a lot of interesting topics and people once again." -- Anne Dirkse, Director of Technical Strategy and Product Solutions, Alticast

"Thanks for your great hospitality for including Jinni in your amazing event." -- Yosi Glick, CEO, Jinni

North America