Interactive TV News Round-Up (VI): Music Choice, Nielsen, Cablevision, Time Warner Cable, Orca Interactive, Viaccess

--Music Choice Sees Record VOD Views in July
--Nielsen Partnering with Cablevision, Time Warner Cable to Measure Live TV Viewing on iPad Apps
--Orca Interactive, Viaccess to Launch "TV Everywhere" Solution at IBC 2011

Because the [itvt] editorial team has been on the road the past few weeks--as well as working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Multiplatform music programmer, Music Choice, says that it saw record VOD views last month, according to figures from Rentrak. "Over 136 million views were recorded for July, 2011 from nearly 7 million unique set-top boxes (STB's)," Music Choice states in its press materials. "This number represents the hottest month ever for video transactions of any single VOD network--music or any other genres...The top ten videos that drove this record include: 1) Nicki Minaj--'Super Bass'; 2) Bruno Mars--'Lazy Song'; 3) Kelly Rowland--'Motivational'; 4) Chris Brown--'Look at Me'; 5) 'Nicki Minaj--'Did It On 'Em; 6) Chris Brown--'Next 2 You'; 7) Katy Perry--'Last Friday Night'; 8) Rihanna--'Man Down'; 9) Beyonce--'Who Runs the World'; 10) LMFAO--'Party Rock Anthem.'"
  • Nielsen is partnering with Cablevision, Time Warner Cable and two undisclosed programmers in order to measure viewing on the MSOs' live-streaming iPad apps, Todd Spangler reports in Multichannel news. According to Nielsen's EVP of media audience measurement, Matt O'Grady, the measurement initiative is still at the R&D stage. "Right now, iPad streaming is not having an impact on ratings," he said. "But we're taking [the project] dead seriously because our clients need to know what the viewing is on tablet and smartphone platforms."
  • IPTV middleware and programming-discovery solutions provider, Orca Interactive, contacted [itvt] earlier this week to let us know that it is teaming with its parent company, Viaccess, to launch a "TV Everywhere" offering called EgoTV at IBC 2011 next month (Hall 1, Stand A51). According to the company, EgoTV is a "suite of companion-device applications" that "harness[es] the power of Orca's RiGHTv and Compass and Viaccess's FRM (Flexible Rights Management)" in order to deliver a "highly personalized user experience...Each [IBC] demo will be interactive and immersive to allow visitors to participate in and experience various ways to consume entertainment from their TV to multiple devices, including smartphones (Android and iPhone), tablets (iPad) and PC's and vice versa," Orca's press materials continue. "EgoTV's new user experience illustrates the continual changes in the way users interact with their TV. EgoTV provides each user different recommendations and a variety of ways to discover content based on the user's personal interests. EgoTV apps leverage existing products--Orca's RiGHTv and Compass and Viaccess' FRM, to allow operators to expand the entire TV experience. The joint offering from Orca Interactive and Viaccess provides personalized, secure delivery of content universally, over managed and unmanaged networks--giving operators unlimited access to their subscribers wherever they go and giving subscribers a familiar service that can be accessed from anywhere, by any device. This offering allows operators to expand their services in a consistent manner thanks to a unified backend which serves multiple screens, as well as creates a unique personalized service for each user."
North America