Interactive TV News Round-Up (V): Microsoft, Miramax, Ooyala, Nagra

--Microsoft Launches Programming-Discovery/Social-TV iPhone App, TeleBing, in Japan
--Miramax Launches Ooyala-Powered Facebook App
--Nagra to Showcase Multiscreen TV Solution, Cloud-Based Services at IBC 2011

Because the [itvt] editorial team was recently on the road for several weeks--and has also been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Microsoft has launched an iPhone app, called TeleBing, in Japan that allows users to browse and search for programming info and share their viewing choices via Twitter and Facebook. Paid Content has more.
  • In a posting on its corporate blog, Monday, Miramax announced the beta-launch of the "Miramax eXperience," an Ooyala-powered Facebook app that allows consumers to use Facebook Credits to rent streaming videos. "We are big believers in Facebook and what it could mean for the future of the content business," the blog post states. "Today there are over 50 million friends on Facebook that mention a Miramax film in their profile, interact with our Miramax page (, or like the fan pages of beloved Miramax titles and talent--from 'Good Will Hunting' to 'Pulp Fiction' and Ben Affleck to Quentin Tarantino. Our goal with the Miramax App is to offer consumers a great user experience where they can watch movie clips and feature-length films, play games and share the experience with their friends within the Facebook community. And in doing so, we aim to ultimately build our reach to 150 million+ Facebook friends within the next 18 months. What's different about this app from others out there? A few things...First thing is we listened to our friends at Facebook, and worked closely with them to develop the concept--many thanks to Sheryl Sandberg, Dan Rose and Joanna Shields to name a few. Importantly, we asked a lot of questions about what we could do to build a better experience for the Facebook community. The result is what is being launched today in beta. With it we aim to unite all things Miramax and provide a great user experience for friends of our movies and brand. The Miramax eXperience integrates into user profiles and news feeds and will hopefully become a part of the fabric of many discussions. It was important to us that Facebook users could easily invite and interact with their friends, by leveraging the social graph via games and other features such as enabling friends to 'like' movies. We are also excited that the App allows users to view Miramax films on multiple devices, including their PC, iPad or TV. And Miramax friends around the globe will not be left out as the app will be made available to Facebook users worldwide. Finally, we're using Facebook Credits and Facebook Connect to make it easier to use the service...Our goal in building this app in just eight short weeks (with the help of Ooyala and AllDigital) is to emulate what Facebook does better than any company in the world--don't wait for perfection; launch and then iterate, iterate and iterate again. We encourage you to track our progress and come back to see fresh content, improved user functionality and information on other Miramax initiatives, such as new films or TV shows. And tell us what you think on our fan page,, or @miramax on Twitter. In addition, you'll notice we launched the app first with just rental VOD--but our ultimate goal is to give consumers the opportunity to buy films and store them in their own cloud-based digital locker--to then access the content anywhere they want, across ALL devices. Yes, that's right--any PC, smartphone, tablet or TV, whether at home, on the go, on vacation, etc. iPad users can access it at Sounds like an easy concept--but one that we need multiple partners to help support to make possible. To that extent, we encourage our industry peers to join us in this vision--including the other great digital retailers and technology companies of the world. The time is now to make cloud-based movie ownership a reality for consumers."
  • Nagra, the Kudelski company of which the former OpenTV is now a part, contacted [itvt] Monday to let us know about its exhibit plans for IBC 2011. "The centerpiece of Nagra's IBC showcase will be a demonstration of the company's multiscreen television solution and cloud-based services enabling service providers to quickly and easily deploy a multi-device environment, with a consistent user experience and content protection at its core," a spokesperson for the company explained in an email. "The demonstration will show common services running across a wide variety of devices including iPads, iPhones, Android tablets and phones, PC's, connected televisions and set-top boxes, all powered by Nagra's cloud-based technology. The services will cover both linear and on-demand TV across all these devices. The companion devices on display will control both connected TV's and set-top boxes with the swipe of a finger and show full access to a multi-day EPG and VOD catalogs. Nagra will push the envelope even further by showcasing advanced advertising capabilities on multiple screens demonstrating addressability, interactivity and measurement, components that are becoming essential to a service provider's multiscreen business strategy." Other key elements of Nagra's IBC 2011 exhibit, according to the company, will include: "1) VOD services using a SmarDTV CI+ hybrid CAM--VOD services will be shown on a CI+ TV using a SmarDTV hybrid CAM to both support content protection and provide control over the VOD service, enabling service providers to deliver VOD services without a set-top box. 2) Over-the-top IP-based linear-TV and VOD services on IP set-top boxes running the latest generation of OpenTV middleware with Nagra's latest user interface designs. 3) A micro DVB gateway, which enables IP devices (tablets, smartphones, PC's) within the home to access existing high-quality broadcast services without creating a burden on a service provider's network infrastructure or the need for a high-end home media gateway. This approach enables a managed upgrade of services, supporting IP devices without compromising content security. 4) HbbTV demonstrations, including OpenTV middleware-based set-top boxes accessing live German HbbTV services and HbbTV-capable connected televisions accessing services provided by the Nagra Federated headend. 5) Partner demonstrations and live services illustrating the open nature of the Nagra multiscreen ecosystem and showing Nagra technology in action."

North America