Interactive TV News Round-Up (III): Netflix, Telemundo, OK Go, Google, Ooyala, Adobe, ODG

--Netflix in Licensing Deal with Telemundo, as it Prepares for Latin American Launch
--OK Go, Pilobolus, Trish Sie Team with Google to Create HTML5-Powered Interactive Music Video
--Ooyala Integrates its Online Video Platform with Adobe's Flash Access Software
--SeaChange's On Demand Group in VOD Deal with Twentieth Century Fox Home Entertainment

Because the [itvt] editorial team is catching up with a backlog of news--and has also been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format.

  • NBC-owned Spanish-language programmer, Telemundo Internacional, has signed an international licensing agreement with Netflix, which it says will see Netflix making content from the Telemundo library available for streaming across Latin America when Netflix launches in that territory later this year. "The deal includes more than 1,200 hours per year of Telemundo's top original productions including top-rated properties such as 'La Reina del Sur' ('The Queen of the South'), which is already set for Netflix's premiere launch in Latin America in the SVOD platform in all connected devices later in the year," Telemundo states in its press materials. "This agreement will allow Telemundo Internacional to analyze viewer demand response on a year-by-year basis, allowing the company to be more selective with its content and fulfill its audience's needs. Netflix members will benefit from a wide range of compelling Telemundo content that's already proven popular with the US Hispanic audience and around the world. Netflix, the world's leading Internet subscription service for enjoying movies and TV shows, announced in July its plan to expand to 43 countries in Latin America and the Caribbean before the end of the year."
  • The band, OK Go, recently teamed with dance troupe, Pilobolus, and director/choreographer, Trish Sie, to produce an interactive music video for its new single, "All Is Not Lost." The video invites viewers to type in messages, which Pilobolus's dancers then appear to spell out on the screen. The video's interactivity was developed with help from Google using HTML5 and is designed to be viewed on Google's Chrome browser. It can be viewed here.
  • Online video platform provider, Ooyala, said Tuesday that it has integrated its platform with Adobe's Flash Access software. "The new offering combines the leading video publishing, management, analytics and monetization solution with Adobe's robust cross-platform content protection offering to provide seamless accessibility and scalability for high-quality video delivered online and on-device via Adobe Flash technology," Ooyala states in its press materials. "The integration enables content providers and media companies to more effectively monetize content through a variety of models in a shorter time-to-market. The integration allows for quick and easy deployment of Adobe Flash Access as part of Ooyala's online video technology offering. Flash Access is a content protection and monetization solution that protects delivery of professional video content, including video-on-demand, rental and electronic sell-through...Yahoo! Japan, the largest video publisher in Japan, has adopted Flash Access in its use of Ooyala's technology to comply with content protection as it delivers professional video to the over 99 million Internet users in Japan. Adobe has seen an overall 100 percent year-over-year growth in video streaming via Flash, reaching 120 petabytes a month according to comScore. As one of the largest deployments of Flash Access and content protection, Ooyala is enabling large media companies to create direct-to-consumer products across multiple devices. The integrated offering is available now."
  • SeaChange International's VOD content-aggregator subsidiary, On Demand Group (ODG), has announced a deal with Twentieth Century Fox Home Entertainment that will see the latter offering new-release and library titles on ODG-supplied transactional VOD services in Greece, Cyprus, the UAE, Qatar, Egypt and Morocco. Movies covered by the deal include recent releases such as "Gulliver's Travels," "Rio" and "127 Hours," and library titles such as "I, Robot," "The Last King of Scotland," "The Devil Wears Prada" and "Night at the Museum." ODG's operator clients in the territories covered by the deal include OTE (Greece), PrimeTel (Cyprus), DU (UAE), Q-Tel (Qatar), Egypt Telecom and Maroc Telecom (Morocco).
Region: 
North America