Interactive TV News Round-Up (I): AdoTube, Evidon, BBC, Brightcove

--AdoTube Implements Evidon's Privacy-Compliance Solution for In-Stream Advertising
--BBC to Phase Out its Red-Button Video Services
--Brightcove Seeks to Raise $50 Million via IPO

Because the [itvt] editorial team is catching up with a backlog of news--and has also been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format.

  • AdoTube, a provider of technology for in-stream video advertising, said Wednesday that it is using Evidon's InForm platform to "execute the first in-stream in-player Advertising Choices ('Ad Choices') icon for behavioral targeting with true third-party assurance. A modified version of Evidon's industry-standard method for demonstrating display and Web site advertising compliance is being used for all of AdoTube's in-stream ad formats, such as pre-roll, overlay, Polite Pre-Roll, and other more interactive formats," the company's press materials continue. "Working with a broad array of interactive formats that are often more highly targeted gives consumers true access to and control over how all of their information is collected and used. The program is currently live with examples viewable here: With the partnership, Evidon is now AdoTube's exclusive provider of privacy compliance services for the DAA-managed, US self-regulatory initiative, continuing its commitment to full third-party transparency for all constituents...Evidon was the first company designated by the Digital Advertising Alliance as an Approved Provider of compliance services for the Self-Regulatory Principles for Online Behavioral Advertising (Principles). This includes the ability to deliver the Advertising Option (or Forward I) icon on behalf of companies who are participating in the self-regulatory program. The company's Assurance Platform is operating at scale, delivering the Advertising Option Icon and corresponding notice in billions of monthly advertising impressions across the Internet for leading brands." Said AdoTube chief strategy and operations officer, Steve Jones: "Last year, AdoTube announced the Polite Pre-Roll, giving consumers choice and control over their ad experience. Now, we're giving consumers full choice and control over their data. We chose Evidon due to their commitment to ensuring full compliance for advertisers, publishers and consumers." Added Evidon CEO, Scott Meyer: "AdoTube is the first in-stream video advertising company to deploy this self-regulatory program with an approved provider of compliance services."
  • The BBC plans to phase out its red-button video services following the 2012 Olympics, and will use the bandwidth thus saved in order to launch new HDTV channels, C21 Media reported Wednesday. (Note: [itvt] plans to cover this story in more depth in the near future.)
  • Online video platform provider, Brightcove, revealed Wednesday that it is planning an IPO. The company, which hopes to raise $50 million, has filed a Form S-1 registration statement with the US Securities and Exchange Commission (SEC), and has contracted Morgan Stanley and Stifel, Nicolaus & Company as joint book-running managers for the offering, and RBC Capital Markets, Pacific Crest Securities and Raymond James & Associates as co-managers. According to Brightcove's Form S-1, the company saw net losses of $17.8 million last year on revenues of $43.7 million (note: the company says that it "expect[s] to continue to invest in the growth of our business and operations and to incur operating losses on an annual basis through at least the end of 2012"). It says it delivers an average of 700 million video streams per month, reaching over 165 million unique users on over 85,000 Web sites. More details on what Brightcove considers to be its business strengths, on the company's growth strategy, and on what it sees as the potential risks it faces can be found here.
North America