Interactive TV News Round-Up (VII): Ustream, Telestream, Vimond, wireWAX, PIAS, Other Lives

--Ustream, Telestream Expand their Partnership for Live Video Production Tools
--Vimond Extends its Online Video Platform to Connected TV
--wireWAX Powers Interactive Video for Other Lives' "Tamer Animals"

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Live interactive streaming specialist, Ustream, and Telestream, a provider of digital media tools and workflow solutions, have announced the expansion of their OEM partnership, which is designed to make Telestream's Wirecast live video production technology available to Ustream customers. "Ustream Producer Studio is the latest product to emerge from Ustream's successful family of Producer products which were originally launched in 2010," the companies state in their press materials. "Since that time, Ustream Producer products have grown to over a half million downloads. With today's launch of Producer 2.0, the family of Ustream desktop streaming media applications expands to include three products ranging from free to $549: Ustream Producer for any user; Ustream Producer Pro, an advanced application; and the new Ustream Producer Studio, a powerful application for professionals...The Ustream Producer product line includes a scalable range of high-quality, live streaming production solutions for both Mac and PC. Leveraging the power of Telestream's Wirecast architecture, Ustream products allow for the creation of custom productions and offer various intuitive and slick broadcasting features using an interface which is easy to use for any broadcaster. Ustream users, ranging from beginner to advanced level, are able to stream professionally produced content by incorporating music, image transitions, picture-in-picture, and more with the click of a button. These solutions are meant to provide any user with the ability to broadcast high-quality and engaging content on a limited budget. Ustream Producer is a free application. Users can also upgrade to Ustream Producer Pro for $199 to enhance the sophistication and gain more control of their broadcasts. New Producer Studio, priced at $549, offers yet another level of power and flexibility with features that include IP and HD camera support, chroma keying, scoreboards, virtual sets, and much more."
  • Bergen, Norway-based Vimond Media Solutions contacted [itvt] Monday to let us know that it has added support for connected TV's to its online video platform. "Vimond's multiscreen over-the-top (OTT) service platform already supports mobile devices, tablets, set-top boxes, and computers, and the addition of support for connected TV's means service providers can reach yet another viewing platform from the same infrastructure," the company states in its press materials. "OTT service providers can now operate more efficiently and reduce costs by publishing the same service on many networks and formats simultaneously, without needing parallel set-ups and vendors. As the connected-TV market develops, the Vimond platform allows users to adapt quickly to support new connected-TV models when they are introduced by manufacturers...A broadcaster or operator with an existing OTT service powered by the Vimond platform will be able to adapt the same to a new connected-TV interface and deliver directly to television screens over the Web...The advanced Vimond platform provides a comprehensive environment for managing and delivering multiformat OTT services, with full facilities for all creative, logistical, and business aspects of the operation. With its modular architecture, Vimond offers sophisticated tools and controls for every aspect of an OTT service, from ingest and encoding to conditional access and business intelligence reporting."
  • wireWAX, a UK company that allows users to add motion-tracking, clickable hotspots to their videos, has been tapped by entertainment label, Play It Again Sam (PIAS), to power an interactive multimedia "sampler site" ( for the band Other Lives' new album, "Tamer Animals." "Based around the band’s 'For 12' official video, the site offers Soundcloud clips, YouTube videos and even Instagram photos tagged with #otherlives, all seamlessly appearing as stylized, clickable 'tags' within the video itself," wireWAX states in its press materials. Said PIAS' head of digital marketing, Darren Hemmings: "wireWAX is a great platform that allows artists to extend the capabilities of video to include all kinds of interactive elements, which in turn builds greater engagement." Added wireWAX CEO, Steve Callanan: "From the moment PIAS discovered wireWAX, we knew they'd do something special--they've surpassed that expectation. Using wireWAX's latest button applications, they've brought the social world around Other Lives right into this awesome video. A truly immersive experience and we're delighted to have PIAS as partners in #taggablevideo."
North America