Interactive TV News Round-Up (IV): Innovid, MOG, Boxee

--Interactive Video Advertising Company, Innovid, Raises $9.5 Million in Series-B Funding
--MOG Launches Streaming Music App on Boxee Box

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Interactive video advertising solutions provider, Innovid, said Tuesday that it has raised $9.5 million in a Series B funding round led by Sequoia Capital, with participation from existing investors, Genesis Partners and T-Venture (part of Deutsche Telekom). Innovid says that the new funding will be used for "an aggressive growth strategy centered on making the company's interactive video ad serving and analytics offerings globally available." Sequoia Capital's Gili Raanan will take a seat on Innovid's board. "Through the use of iRoll--the standard for interactive pre-roll ad serving and analytics--Innovid provides brands and their agencies with a much-needed platform for creating, serving and measuring interactive video advertisement," the company states in its press materials. "This is combined with deep insight into campaign performance and ROI that was previously not available in the marketplace...Innovid's platform provides seamless integration between interactive video advertising solutions, ad serving functionality, and reporting and analytics, empowering today's marketers to engage and track their audiences more effectively than ever before. Innovid's focus is on two elements: 1) iRoll, the standard in interactive pre-roll. 2) Dynamo, Innovid's agency video ad server and analytics platform, which provides baseline video serving and analytics for top global brands and a robust analytics dashboard that measures and tracks engagement at the deepest levels. Innovid is the only platform with the integration across hundreds of the top video publishers and every major video ad network providing the scale needed by large brand advertisers and their agencies."
  • On-demand music service provider, MOG, has launched an app for the Boxee Box by D-Link. "MOG is available from Boxee's App Library, and the on-screen instructions quickly walk users through connecting their Boxee Box to a MOG account," the company states in its press materials. "Both new and existing MOG users can visit to get started. Once listeners have connected their MOG account to Boxee, they will enjoy fast, streamlined access to MOG's unlimited, on-demand music service through Boxee's cutting-edge hardware and HD interface. Boxee's dual-sided remote features a QWERTY keypad, for easy, user-friendly searching of your favorite artists, albums and tracks...MOG subscribers will enjoy the following features of the new MOG app for Boxee: 1) Unlimited music: Access to over 11.5 million songs and over one million albums, on-demand. 2) High-quality audio: Music is streamed at 320 kbps--better than any other music service. 3) Full QWERTY remote: Seamless search through Boxee's dual-sided remote featuring simple controls on one side, and a QWERTY keypad on the reverse. 4) Best-in-class personal radio: The most powerful music discovery engine on the planet enables both artist-only and similar artists radio. 5) One-click access: With one click, get instant access to new releases, top artists, top albums and editor's picks. 6) Boxee HD: Enjoy MOG's album art on your TV in stunning 1080p HD. 7) Wireless connection: Boxee streams from the Internet directly to your home entertainment system, no PC required." The MOG app is available for a 14-day free trial, after which users have the choice of subscribing to a $4.99- or a $9.99-per-month plan (the latter includes access via mobile devices).
North America