Interactive TV News Round-Up (II): EIDR, Gracenote, Philips, Loewe, justAd.TV

--EIDR Gains Some High-Profile Supporters
--Gracenote Launches eyeQ EPG Solution for Connected TV's
--justAd.TV to Launch Connected-TV Advertising Solution at IBC 2011

Due to the large volume of news generated by the IFA, IBC and CEDIA trade shows--and because the [itvt] editorial team has been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • The Entertainment ID Registry (note: the latter--founded in January of this year and generally referred to as "EIDR"--bills itself as a "non-profit, industry resource for cataloging commercial digital video/audio assets, such as movie and TV content) has announced that Warner Bros., Disney, Comcast, Rovi and Baseline have begun integrating the use of EIDR ID's into their digital distribution workflows, and that use of EIDR ID's is also being recommended by the Digital Entertainment Group (DEG) and the Hollywood IT Society (HITS). The organization says that these developments "signal strong growth in adoption of EIDR ID's as the universal unique identifier for movie and TV assets across the global entertainment supply chain."
  • At the IFA in Berlin last week, Gracenote launched Gracenote eyeQ, an EPG solution for connected TV's. "Gracenote eyeQ is a one-stop global solution that enables consumer electronics manufacturers to transform smart TV's into media hubs where viewers can easily browse TV schedules for local and national broadcasters, as well as on-demand and streaming content," the company states in its press materials. "Gracenote eyeQ takes viewers beyond typical channel guides, creating a launching point to explore content. Clicking on a TV listing uncovers synopsis, cast and crew information, high-resolution artwork, and links to related content. Viewers can also discover new TV programs through smart recommendations specific to their viewing habits and likes. Gracenote eyeQ integrates with Gracenote's suite of smart-TV technologies--which include Gracenote MusicID, VideoID and Video Explore. The Video Explore technology lets viewers link from a TV program listing to search Gracenote's database of movie and TV information. Meanwhile, Gracenote MusicID lets viewers identify songs playing in any movie or TV program, as well as better manage digital music collections across devices and home networks." According to Gracenote, Philips is incorporating eyeQ into its connected TV's. "By adding Gracenote eyeQ into its smart-TV platform, Philips is providing a 'home screen' where viewers can easily find and access content from both broadcast and on-demand/streaming sources," Gracenote's press materials continue. "The Gracenote-powered program guide and smart recommendation technology will first be available as a software update to current owners of Philips smart TV's: 1) Integrated Guide and Listings: Viewers can enjoy enhanced TV program schedules and listings combined with on-demand and streaming content information--from a centralized home screen. 2) Simplified Search: Lets viewers browse all of their favorite broadcast channels and Philips Net TV on-demand content from a simple, intuitive user interface. 3) Smart Recommendations: Learns what viewers like to watch and makes appropriate suggestions--letting viewers discover new TV programs and movies, as well as rediscover old favorites." German TV manufacturer Loewe is also using eyeQ, Gracenote says: at the IFA, Loewe demo'd an iPad and Android app that allows viewers to interact with the TV using an eyeQ-powered program guide. "By simply launching the Loewe app on their iPad or Android device," Gracenote explains, "viewers receive a more personal smart-TV experience, letting them browse channels without interrupting the main TV screen: 1) TV Sync: Through a WiFi connection, the Loewe iPad and Android Apps sync with the Loewe TV, allowing viewers to interact with a program guide powered by Gracenote eyeQ. 2) Smart and Simple: Makes finding TV programs and movies easy through an intuitive user interface, designed by Loewe, which filters channels and programs from hundreds of choices."
  • Israeli interactive TV advertising company, justAd.TV, contacted [itvt] Wednesday to let us know about a connected-TV advertising solution it will be unveiling at IBC 2011. "As the era of connected devices is finally here, the advertising business is struggling to define how to enable effective rich-media advertisements on multiple screens at scale," the company states in its press materials. "What will be the new killer ad formats? What is the best viewer experience? How does the ad creation process look like? And most importantly, how can a campaign reach scale in the current marketplace? All of those issues hold back many brands from freeing campaign budgets for connected TV's. This year in IBC (Hall 3.A15o) justAd.TV will unveil the most comprehensive platform for interactive rich-media ads on connected devices. The new platform enables any creative agency to create a Samsung or LG interactive ad (interactive pre-roll, pause-ad, display banner and many more) without any knowledge of the underlying technologies of each device. Previewing the ad as it will appear on each device and validating that it will work properly is done automatically by the platform. Once created, any ad server can serve the interactive ad with no special integration. Selected features to be displayed: 1) Cross-platform rich-media interactive ads. 2) New multi-stage, video and display ad formats. 3) Demo's on Samsung, LG, Phillips, Panasonic, iOS Android and more."
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